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Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo dupes and alternatives ILIA

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol3Vegan3Cruelty-free3Oil-free0With SPF4Mineral0

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7 of 30

Only showing matches with full coverage.

Closest shade match: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Cafe Au Bae

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
41W CocoboloChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
The match
BLK/OPL
Cafe Au Bae
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
88
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14.50Ulta BeautyUlta Beauty
$35.50 less (71%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 32D

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
41W CocoboloChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Lawless
32D
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$3 less (6%)

Your shade $50 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 88
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 86
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$31.01 less (62%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    44
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    3 Katsina
    Shade match 73
    $12$20Ulta BeautyUlta Beauty$38 less (76%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    67

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: cool undertone for the richest of deep complexions

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    51 Deep Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 51 Deep Peach

    • Slight colour difference
    • Very deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Cafe Au Bae, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo. Every attribute compared, with its share of the score.

ComparedYour shade41W CocoboloClosest shade matchCafe Au BaeScore
Shade match55% of overall92
Colour88#4c3024#482b23Very close colourColour difference 2.6 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.9
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Cafe Au Bae.

Same or better

  • $35.50 less
  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapUnknown-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 32D, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo. Every attribute compared, with its share of the score.

ComparedYour shade41W CocoboloClosest overall alternative32DScore
Shade match55% of overall86
Colour84#4c3024#533128Close colourColour difference 3.1 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.9
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveCombination, oily, sensitiveBoth marketed for combination/​sensitive skin
Overall match 86/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 32D.

Same or better

  • $3 less
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high
View full match

Where to buy

Closest shade match

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Cafe Au Bae

Match price
$14.50Ulta BeautyUlta Beauty
$35.50 less (71%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 32D

Best price
$47SephoraSephora
$3 less (6%)

Your shade $50 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.