Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
5 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $50 at Sephora
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $50 at Sephora
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$46.11 less (92%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephora$1 less (2%)Matches: Same cool undertoneSame natural finishBoth claim 12-hour wear
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: fair, cool undertone
High confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$8 less (16%)Matches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair to light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 2C Balsa (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3 Fair
$36
12B fair beige
$32
Cream Puff
$36
0.5C
$38
2C
$30
Stone 1.3
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 12B Fair Beige, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 2C Balsa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 12B Fair Beige.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 2C Balsa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 1F.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation 12B Fair Beige
SephoraYour shade $50 at Sephora
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 1F
SephoraYour shade $50 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
