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Skin Rewind Blurring Foundation and Concealer Complexion Stick 39N Laurel dupes and alternatives ILIA

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan3Cruelty-free3Oil-free0With SPF0Mineral1

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Only showing matches with full coverage.

Closest shade match: Live Tinted HUESTICK Complexion Stick 02 Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
39N LaurelChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Live Tinted
02 Deep
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 32D

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
39N LaurelChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Lawless
32D
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$3 less (6%)

Your shade $50 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    3 Katsina
    Shade match 81
    $12$20Ulta BeautyUlta Beauty$38 less (76%)

    Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: cool undertone for the richest of deep complexions

    Medium confidence· Digital match

    View match
  2. #4 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 45 N
    Shade match 92
    $17.99$44SephoraSephora$32.01 less (64%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for normal/combination skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for normal/combination skin

    Retailer shade note: deep, neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 098
    Shade match 93
    $42.50Ulta BeautyUlta Beauty$7.50 less (15%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Powder Foundation

    Niger - Deep Dark 2
    Shade match 92
    $20Ulta BeautyUlta Beauty(product price)$30 less (60%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 88
    $42SephoraSephora$8 less (16%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 39N Laurel (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Very close colour
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Live Tinted HUESTICK Complexion Stick in 02 Deep, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 39N Laurel. Every attribute compared, with its share of the score.

ComparedYour shade39N LaurelClosest shade match02 DeepScore
Shade match55% of overall94
Colour91#592f25#582c1eVery close colourColour difference 2.1 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.5
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 02 Deep.

Same or better

  • $8 less
  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 32D, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 39N Laurel. Every attribute compared, with its share of the score.

ComparedYour shade39N LaurelClosest overall alternative32DScore
Shade match55% of overall89
Colour88#592f25#533128Very close colourColour difference 2.6 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveCombination, oily, sensitiveBoth marketed for combination/​sensitive skin
Overall match 88/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 32D.

Same or better

  • $3 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Not marketed for normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high
View full match

Where to buy

Closest shade match

Live Tinted HUESTICK Complexion Stick 02 Deep

Best price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 32D

Best price
$47SephoraSephora
$3 less (6%)

Your shade $50 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.