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CC+ Nude Glow Lightweight Foundation + Glow Serum Deep dupes and alternatives IT Cosmetics

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Laura Geller Double Take Baked Full Coverage Foundation Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
Laura Geller
Deep
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
90
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 430 Dore 30 W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$63Ulta BeautyUlta Beauty
Costs $24 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L.A. Girl

    Pro Coverage Liquid Foundation

    Natural
    Shade match 85
    $10Ulta BeautyUlta Beauty$29 less (74%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    56

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $63Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Powder Foundation

    Cameroon - Tan 4
    Shade match 90
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Beyond Matte Liquid Foundation

    M11
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    100
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: dark w/ peach/pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    300 Amber
    Shade match 92
    $14.99TargetTarget$24.01 less (62%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No SPF

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Claims a blurring effectBoth claim long-wearingNo fragrance listed

    Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    42
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  7. Shade match 92
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    56

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Face Tape Full Coverage Foundation

    47N Tan-Deep Neutral
    Shade match 89
    $42SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    42
    Wear & performance
    61
    Skin suitability
    28

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: tan to deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $12.99Ulta BeautyUlta Beauty$26.01 less (67%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    56

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

  2. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Very close colour
    • Medium tan · Warm undertone

    $16.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Very close colour
    • Medium tan · Warm · golden undertone

    $42

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $31

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Close colour
    • Medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Geller Double Take Baked Full Coverage Foundation in Deep, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade matchDeepScore
Shade match55% of overall94
Colour90#c68765#c6805dVery close colourColour difference 2.3 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Dry, oily, sensitiveNormal, oily, sensitiveBoth marketed for oily/​sensitive skin
Overall match 76/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Double Take Baked Full Coverage Foundation in Deep.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 430 Dore 30 W, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternative430 Dore 30 WScore
Shade match55% of overall86
Colour89#c68765#c7865cVery close colourColour difference 2.4 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 430 Dore 30 W.

Same or better

  • Very close colour
  • Luminous finish instead of radiant
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • SPF 27 instead of SPF 40

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFSPF 40SPF 27
Overlap

Where to buy

Closest shade match

Laura Geller Double Take Baked Full Coverage Foundation Deep

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 430 Dore 30 W

Match price
$63Ulta BeautyUlta Beauty
Costs $24 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.