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CC+ Nude Glow Lightweight Foundation + Glow Serum Rich dupes and alternatives IT Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free3No drying alcohol1Vegan3Cruelty-free3Oil-free0With SPF1Mineral0

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Only showing matches with full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 13M

The equivalent shade and the most similar foundation overall.

Your shade
IT Cosmetics
RichChange shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Lawless
13M
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
70
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
92out of 100
Colour
94
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
Costs $8 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    255 Clair 20 N
    Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  2. #3 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    14T
    Shade match 82
    $47SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: tan with cool-neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Live Tinted

    HUESTICK Complexion Stick

    12 Medium
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Very close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 13M, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest match13MScore
Shade match55% of overall92
Colour94#d9a582#e0aa84Very close colourColour difference 1.7 (0 is identical)
Depth95Medium lightLight mediumCloseDepth difference: 2.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Dry, oily, sensitiveCombination, oily, sensitiveBoth marketed for oily/​sensitive skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 13M.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for dry skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 40Not listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 13M

Best price
$47SephoraSephora
Costs $8 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.