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Blush Subtil Oil-Free Powder Blush 473 Keep Calm & Blush dupes and alternatives Lancôme

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade match: Anastasia Beverly Hills Blurring Serum Blush Plum

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Lancôme
473 Keep Calm & BlushChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Metallic · Sheer
The match
Anastasia Beverly Hills
Plum
Colour family, undertone and depth: Plum · Cool · Medium
Finish and pigmentation: Natural · Buildable
Shade match
91out of 100
Colour
85
Depth
96
Undertone (Undertone and colour family)
100
Best price
$17.50Ulta BeautyUlta Beauty
$16.50 less (49%)

Your shade $34 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Huda Beauty Blush Filter Soft Glow Liquid Blush Strawberry Latte

The most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Your shade
Lancôme
473 Keep Calm & BlushChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Metallic · Sheer
The match
Huda Beauty
Strawberry Latte
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and pigmentation: Dewy · Buildable
Overall match
79out of 100
Shade (Shade match)
78
Finish (Finish, pigmentation & format)
76
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
50
Best price
$25SephoraSephora
$9 less (26%)

Your shade $34 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $28SephoraSephora$6 less (18%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Berry rather than plumDewy rather than metallic (finish)Powder rather than liquid (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    53
    Wear & performance
    100
    Comfort & skin suitability
    48

    Very close colour · Dewy

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum · Dewy rather than metallic (finish) · Powder rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: bright berry

    High confidence· Digital match

    View match
  2. #4 · Summer Fridays

    Blush Butter Balm Hydrating Cream Blush with Peptides

    Dusty Rose - cool dusty rose
    Shade match 78
    $26SephoraSephora$8 less (24%)

    Matches: Near-identical swatch colourSame longevity: long-wearingClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than plumDewy rather than metallic (finish)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    66
    Wear & performance
    100
    Comfort & skin suitability
    53

    Looks identical · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Rose rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Cream rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Medium confidence· Digital match

    View match
  3. #5 · Natasha Denona

    Hy-Blush Cloudy Cream Cheek Duo

    Vamped

    Matched on the deeper blush pan

    Shade match 75
    $42SephoraSephoraCosts $8 more

    Matches: Same longevity: long-wearingClaims comfortClaims hydration

    Differences: Neutral rather than cool undertoneBerry rather than plumDewy rather than metallic (finish)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    66
    Wear & performance
    100
    Comfort & skin suitability
    64

    Close colour · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Berry rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Cream rather than liquid (format)

    Retailer shade note: mahogany/icy peach

    High confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Cheeks Out Freestyle Cream Blush

    08 Summertime Wine
    Shade match 85
    $28Ulta BeautyUlta Beauty$6 less (18%)

    Matches: Very close colourSame cool undertoneClaims waterproof

    Differences: Berry rather than plumOpaque rather than sheer (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    67
    Wear & performance
    40
    Comfort & skin suitability
    100

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum · Opaque rather than sheer (pigmentation) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft berry with shimmer

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Strobe Beam Liquid Blush

    Nitelite
    Shade match 78
    $30SephoraSephora$4 less (12%)

    Matches: Same cool undertoneSame format: liquidClaims hydration

    Differences: Mauve rather than plumBuildable rather than sheer (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Mauve rather than plum · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity)

    Retailer shade note: dirty cool mauve with pink pearl

    High confidence· Digital match

    View match
  6. #8 · Tower 28 Beauty

    BeachPlease Lip + Cheek Dewy Cream Blush

    Office Hours
    Shade match 69
    $20SephoraSephora$14 less (41%)

    Matches: Very close colourSame pigmentation: sheerSame longevity: long-wearing

    Differences: Warm rather than cool undertoneMauve rather than plumDewy rather than metallic (finish)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    75
    Wear & performance
    100
    Comfort & skin suitability
    53

    Very close colour · Dewy · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Mauve rather than plum · Dewy rather than metallic (finish) · Cream rather than liquid (format) · Normal, Dry, Sensitive rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: sun-kissed mauve

    High confidence· Digital match

    View match
  7. #9 · Huda Beauty

    Blush Filter Soft Glow Liquid Blush

    Berry Fever
    Shade match 67
    $25SephoraSephora$9 less (26%)

    Matches: Same cool undertoneSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    67
    Finish, pigmentation & format
    76
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: bitten berry

    High confidence· Digital match

    View match
  8. Shade match 76
    $28SephoraSephora$6 less (18%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Mauve rather than plumDewy rather than metallic (finish)Powder rather than liquid (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    53
    Wear & performance
    100
    Comfort & skin suitability
    48

    Close colour · Dewy

    Ingredients (not scored): no ingredient list for one product

    Differences: Mauve rather than plum · Dewy rather than metallic (finish) · Powder rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: cool mauve

    High confidence· Digital match

    View match
  9. #11 · R.E.M. Beauty

    Eclipse Cheek & Lip Stick

    opening night
    Shade match 83
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Mauve rather than plumMatte rather than metallic (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    35
    Wear & performance
    100
    Comfort & skin suitability
    64

    Very close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Mauve rather than plum · Matte rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: true mauve

    High confidence· Digital match

    View match
  10. #12 · Ogee

    Sculpted Cream Blush Stick

    Rose Quartz
    Shade match 77
    $42SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame pigmentation: sheerSame longevity: long-wearing

    Differences: Neutral rather than cool undertoneRose rather than plumMatte rather than metallic (finish)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    47
    Wear & performance
    100
    Comfort & skin suitability
    48

    Looks identical · Matte · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Rose rather than plum · Matte rather than metallic (finish) · Cream rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: matte rose blush

    Medium confidence· Digital match

    View match
  11. #13 · Armani Beauty

    Cheek Tint Longwear Lightweight Liquid Blush

    43S Berry Red
    Shade match 70
    $40SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame format: liquidClaims comfort

    Differences: Pink rather than plumDewy rather than metallic (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    76
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: radiant magenta

    Medium confidence· Digital match

    View match
  12. #14 · Milani

    Baked Blush

    Ciao Bella
    Shade match 73
    $12.99Ulta BeautyUlta Beauty$21.01 less (62%)

    Matches: Same cool undertoneClaims comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourDeeperDewy rather than metallic (finish)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    56
    Wear & performance
    70
    Comfort & skin suitability
    70

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  13. Shade match 67
    $29SephoraSephora$5 less (15%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Pink rather than plumDewy rather than metallic (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    56
    Wear & performance
    100
    Comfort & skin suitability
    48

    Close colour · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: hot fuschia

    High confidence· Digital match

    View match
  14. #16 · Gucci

    Glow Dewy Powder Blush

    06 - Bright Ruby
    Shade match 66
    $49SephoraSephoraCosts $15 more

    Matches: Same longevity: long-wearingClaims comfortClaims hydration

    Differences: Neutral rather than cool undertoneRed rather than plumDewy rather than metallic (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    56
    Wear & performance
    100
    Comfort & skin suitability
    48

    Close colour · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Red rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  15. #17 · Rare Beauty

    Soft Pinch Matte Bouncy Blush

    Truth
    Shade match 88
    $27SephoraSephora$7 less (21%)

    Matches: Same cool undertoneClaims transfer resistanceClaims waterproof

    Differences: Matte rather than metallic (finish)Buildable rather than sheer (pigmentation)Cream rather than liquid (format)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    64

    Close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft plum

    High confidence· Digital match

    View match
  16. #18 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    500R - Plum It Up
    Shade match 78
    $40SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame format: liquidClaims comfort

    Differences: DeeperMatte rather than metallic (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    48
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Matte rather than metallic (finish) · Buildable rather than sheer (pigmentation) · 12-hour wear rather than long-wearing (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: cool deep plum

    Medium confidence· Digital match

    View match
  17. #19 · DIBS Beauty

    GlowTour Duo Shimmering Blush + Contour Stick

    Venus

    Matched on the blush pan

    Shade match 73
    $38Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourBerry rather than plumDewy rather than metallic (finish)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    62
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: raspberry glow / rich cocoa contour

    High confidence· Digital match

    View match
  18. #20 · R.E.M. Beauty

    Eclipse Cheek & Lip Stick

    call back
    Shade match 72
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourBerry rather than plumMatte rather than metallic (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    35
    Wear & performance
    100
    Comfort & skin suitability
    64

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than plum · Matte rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: cool berry

    High confidence· Digital match

    View match
  19. #21 · MERIT

    Flush Balm Cream Blush

    Postmodern
    Shade match 64
    $30SephoraSephora$4 less (12%)

    Matches: Same pigmentation: sheerSame longevity: long-wearingClaims comfort

    Differences: Neutral rather than cool undertoneBrown / nude rather than plumNatural rather than metallic (finish)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    54
    Wear & performance
    100
    Comfort & skin suitability
    48

    Close colour · Natural · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Brown / nude rather than plum · Natural rather than metallic (finish) · Stick rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep pink brown

    Medium confidence· Digital match

    View match
  20. Shade match 73
    $36SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame pigmentation: sheerClaims comfort

    Differences: Rose rather than plumNatural rather than metallic (finish)Powder rather than liquid (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    48
    Wear & performance
    70
    Comfort & skin suitability
    56

    Close colour · Natural · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Rose rather than plum · Natural rather than metallic (finish) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: berry rose

    High confidence· Digital match

    View match
  21. #23 · Clinique

    Chubby Stick Cheek Color Balm Cream Blush

    Plumped Up Peony
    Shade match 64
    $32Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourPink rather than plumNatural rather than metallic (finish)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    46
    Wear & performance
    100
    Comfort & skin suitability
    70

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Pink rather than plum · Natural rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format)

    Medium confidence· Digital match

    View match
  22. #24 · Huda Beauty

    Blush Filter Soft Glow Liquid Blush

    Single shade
    Shade match 51
    $29SephoraSephora$5 less (15%)

    Matches: Same format: liquidSame longevity: long-wearingClaims comfort

    Differences: Warm rather than cool undertoneRose rather than plumDewy rather than metallic (finish)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    76
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Rose rather than plum · Dewy rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Medium confidence· Digital match

    View match
  23. Shade match 72
    $36SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame pigmentation: sheerClaims comfort

    Differences: DeeperBerry rather than plumNatural rather than metallic (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    48
    Wear & performance
    70
    Comfort & skin suitability
    56

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Berry rather than plum · Natural rather than metallic (finish) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich berry

    High confidence· Digital match

    View match
  24. #26 · Clinique

    Pop Lip + Cheek Oil

    Pink Honey
    Shade match 48
    $27Ulta BeautyUlta Beauty$7 less (21%)

    Matches: Same pigmentation: sheerSame format: liquidSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    48
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Dewy · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Pink rather than plum · Dewy rather than metallic (finish)

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Putty Blush

    Caribbean
    Shade match 81
    $8Ulta BeautyUlta Beauty$26 less (76%)

    Matches: Very close colourClaims comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Neutral rather than cool undertoneBerry rather than plumNatural rather than metallic (finish)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    41
    Wear & performance
    40
    Comfort & skin suitability
    70

    Very close colour · Natural · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Berry rather than plum · Natural rather than metallic (finish) · Opaque rather than sheer (pigmentation) · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Talc-Free Powder Blush

    Hot One
    Shade match 80
    $36Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Claims comfort

    Differences: Neutral rather than cool undertoneMatte rather than metallic (finish)Buildable rather than sheer (pigmentation)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    28
    Wear & performance
    70
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: matte burgandy

    Medium confidence· Digital match

    View match
  27. #29 · MERIT

    Flush Balm Cream Blush

    Rouge
    Shade match 60
    $30SephoraSephora$4 less (12%)

    Matches: Same pigmentation: sheerSame longevity: long-wearingClaims comfort

    Differences: Warm rather than cool undertoneRed rather than plumNatural rather than metallic (finish)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    54
    Wear & performance
    100
    Comfort & skin suitability
    48

    Close colour · Natural · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Red rather than plum · Natural rather than metallic (finish) · Stick rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  28. #30 · R.E.M. Beauty

    Eclipse Cheek & Lip Stick

    Off Book
    Shade match 67
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: DeeperMauve rather than plumMatte rather than metallic (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    35
    Wear & performance
    100
    Comfort & skin suitability
    64

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Mauve rather than plum · Matte rather than metallic (finish) · Buildable rather than sheer (pigmentation) · Stick rather than liquid (format)

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  29. #31 · Maybelline

    Fit Me Blush

    Berry
    Shade match 83
    $9.19CVSCVS$24.81 less (73%)

    Matches: Same cool undertoneClaims comfort

    Differences: Berry rather than plumNatural rather than metallic (finish)Opaque rather than sheer (pigmentation)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    34
    Wear & performance
    40
    Comfort & skin suitability
    60

    Close colour · Natural · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than plum · Natural rather than metallic (finish) · Opaque rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Anastasia Beverly Hills Blurring Serum Blush in Plum, against Lancôme Blush Subtil Oil-Free Powder Blush in 473 Keep Calm & Blush. Every attribute compared, with its share of the score.

ComparedYour shade473 Keep Calm & BlushClosest shade matchPlumScore
Shade match55% of overall91
Colour85#b24e58#b15763Close colourColour difference 3.0 (0 is identical)
Depth96Deep / darkMediumCloseDepth difference 2.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish, pigmentation & format25% of overall59
Finish36MetallicNaturalDifferentNatural finish rather than metallic
Pigmentation65SheerBuildableSome differenceBuildable rather than sheer
Format100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types100Combination, Dry, Normal, Oily, SensitiveCombination, Dry, Normal, Oily, SensitiveSameBoth marketed for combination, dry, normal, oily, sensitive skin
Overall match 75/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Blurring Serum Blush in Plum.

Same or better

  • $16.50 less
  • Same cool undertone
  • Same format: liquid
  • Claims hydration
  • Same skin types: combination, dry, normal, oily, sensitive

Different

  • Small colour difference on the swatch
  • Natural finish instead of metallic
  • Buildable pigmentation instead of sheer
  • Not listed longevity instead of long-wearing

Description and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionplum metallic/shimmerbright plum
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed

Why the closest overall alternative works

Huda Beauty Blush Filter Soft Glow Liquid Blush in Strawberry Latte, against Lancôme Blush Subtil Oil-Free Powder Blush in 473 Keep Calm & Blush. Every attribute compared, with its share of the score.

ComparedYour shade473 Keep Calm & BlushClosest overall alternativeStrawberry LatteScore
Shade match55% of overall78
Colour79#b24e58#b24f4eClose colourColour difference 3.8 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30PlumMauveSome differenceNeighbouring colour families
Finish, pigmentation & format25% of overall76
Finish69MetallicDewySome differenceDewy finish rather than metallic
Pigmentation65SheerBuildableSome differenceBuildable rather than sheer
Format100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared50
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types60Combination, Dry, Normal, Oily, SensitiveNormal, Dry, OilySome differenceBoth marketed for dry, normal, oily skin
Overall match 79/100Shade match 78/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Blush Filter Soft Glow Liquid Blush in Strawberry Latte.

Same or better

  • $9 less
  • Same cool undertone
  • Same format: liquid
  • Same longevity: long-wearing
  • Claims comfort

Different

  • Small colour difference on the swatch
  • Dewy finish instead of metallic
  • Buildable pigmentation instead of sheer
  • Normal, Dry, Oily skin types instead of combination, dry, normal, oily, sensitive

Description and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionplum metallic/shimmermocha mauve
BaseNo ingredient listOil-based, moderate silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Anastasia Beverly Hills Blurring Serum Blush Plum

Best price
$17.50Ulta BeautyUlta Beauty
$16.50 less (49%)

Your shade $34 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Huda Beauty Blush Filter Soft Glow Liquid Blush Strawberry Latte

Best price
$25SephoraSephora
$9 less (26%)

Your shade $34 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.