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Real Flawless Feather Matte Powder Foundation 1C Meringue dupes and alternatives Laura Mercier

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Tarte Face Tape Full Coverage Foundation 12B Fair Beige

The equivalent shade and the most similar foundation overall.

The match
Tarte
12B Fair Beige
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
94out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
93
Wear (Wear & performance)
93
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $39.50Ulta BeautyUlta Beauty$14.50 less (27%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for very fair cool skin with a pink hue

    High confidence· Digital match

    View match
  2. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)$14.50 less (27%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for fair cool skin with a pink hue

    High confidence· Digital match

    View match
  3. Shade match 93
    $39.50Ulta BeautyUlta Beauty$14.50 less (27%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for very light cool skin with a pink hue

    High confidence· Digital match

    View match
  4. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Alabaster (C-004)
    Shade match 91
    $58SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Very fair, cool undertones

    High confidence· Digital match

    View match
  5. #6 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 88
    $42SephoraSephora$12 less (22%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    93
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  6. #7 · Essence

    Foundation Stick

    20
    Shade match 99
    $6.99Ulta BeautyUlta Beauty(product price)$47.01 less (87%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  7. #8 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 92
    $54SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    73
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  8. #9 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$40 less (74%)

    Matches: Same cool undertoneSame matte finishSame buildable coverage

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  9. #10 · Essence

    Foundation Stick

    80
    Shade match 97
    $6.99Ulta BeautyUlta Beauty(product price)$47.01 less (87%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Shell
    Shade match 91
    $3.89$5.99Ulta BeautyUlta Beauty$50.11 less (93%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a blurring effect

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $45Ulta BeautyUlta Beauty$9 less (17%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very fair cool skin with a pink hue

    High confidence· Digital match

    View match
  12. Shade match 97
    $50SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Extra light with cool undertones

    High confidence· Digital match

    View match
  13. Shade match 91
    $41Ulta BeautyUlta Beauty$13 less (24%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: fair cool

    High confidence· Digital match

    View match
  14. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Cool
    Shade match 89
    $52SephoraSephora$2 less (4%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  15. #16 · R.E.M. Beauty

    Sweetener Foundation

    fair 4 c
    Shade match 93
    $35Ulta BeautyUlta Beauty(product price)$19 less (35%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  16. #17 · TIRTIR

    Mask Fit AI Filter Cushion

    11C COOL ROSY
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$29 less (54%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than buildable coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair light with cool undertone

    High confidence· Digital match

    View match
  17. #18 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    0.5
    Shade match 94
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: FAIR WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $55SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: L1 - Very light with cool undertones

    High confidence· Digital match

    View match
  19. Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$46 less (85%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  20. #21 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 79
    $53Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. Shade match 95
    $52SephoraSephora$2 less (4%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    High confidence· Digital match

    View match
  22. #23 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 88
    $14.99Ulta BeautyUlta Beauty(product price)$39.01 less (72%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  23. #24 · NARS

    Light Reflecting Foundation

    Oslo
    Shade match 93
    $55SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: L1 - very light with cool undertones

    High confidence· Digital match

    View match
  24. #25 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Shade match 81
    $46.90Ulta BeautyUlta Beauty(product price)$7.10 less (13%)

    Matches: Same matte finishSame buildable coverageBoth claim a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #26 · Essence

    Foundation Stick

    40
    Shade match 92
    $6.99Ulta BeautyUlta Beauty(product price)$47.01 less (87%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair with rosy peach undertones

    Medium confidence· Digital match

    View match
  26. Shade match 96
    $58SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with pink undertones

    High confidence· Digital match

    View match
  27. #28 · Essence

    Foundation Stick

    10
    Shade match 91
    $6.99Ulta BeautyUlta Beauty$47.01 less (87%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 87
    $40Ulta BeautyUlta Beauty(product price)$14 less (26%)

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  29. #30 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    5C Confident
    Shade match 92
    $47SephoraSephora$7 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: light cool

    Medium confidence· Digital match

    View match
  30. Shade match 98
    $58SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    57
    Wear & performance
    47
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: fair with rosy undertones

    High confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1C1

    • Slight colour difference
    • Fair · Cool undertone

    $34

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6 C

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Close colour
    • Very fair · Cool · pink undertone

    $32

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Close colour
    • Very fair · Cool · rosy undertone

    $36

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    340 Fawn

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 340 Fawn

    • Very close colour
    • Very fair

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Face Tape Full Coverage Foundation in 12B Fair Beige, against Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue. Every attribute compared, with its share of the score.

ComparedYour shade1C MeringueClosest match12B Fair BeigeScore
Shade match55% of overall99
Colour98#f7d6ca#f5d5c8Looks identicalColour difference 0.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared93
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 94/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 12B Fair Beige.

Same or better

  • $12 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy 12B Fair Beige

Best price
$42SephoraSephora
$12 less (22%)

Your shade $54 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.