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Real Flawless Feather Matte Powder Foundation 1W Brioche dupes and alternatives Laura Mercier

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Light Natural

The equivalent shade: scored on colour, depth and undertone only.

The match
Milani
Light Natural
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$41.01 less (76%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F0.2N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Revolution Beauty
F0.2N
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
100
Best price
$9.80Ulta BeautyUlta Beauty
$44.20 less (82%)

Your shade $54 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Porcelain
    Shade match 98
    $3.89$5.99Ulta BeautyUlta Beauty$50.11 less (93%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)$38.01 less (70%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 93
    $52Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  4. #6 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Beige 118
    Shade match 98
    $11.99Ulta BeautyUlta Beauty(product price)$42.01 less (78%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $40SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair neutral

    High confidence· Digital match

    View match
  6. Shade match 94
    $60SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with warm tones

    High confidence· Digital match

    View match
  7. #9 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Vanilla 120B
    Shade match 99
    $37SephoraSephora$17 less (31%)

    Matches: Near-identical swatch colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Fair skin with pinky-beige undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 22
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)$7.10 less (13%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 90
    $55SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: L2 - Very light with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Fair Ivory 105
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)$42.01 less (78%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    08Y
    Shade match 98
    $24SephoraSephora$30 less (56%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair with yellow undertones

    High confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Cushion Foundation

    50 Neutral
    Shade match 87
    $19.99Ulta BeautyUlta Beauty(product price)$34.01 less (63%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines

    High confidence· Digital match

    View match
  13. Shade match 88
    $55SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: L3.25 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 97
    $24SephoraSephora$30 less (56%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair with yellow undertones

    High confidence· Digital match

    View match
  15. Shade match 96
    $12.98WalmartWalmart$41.02 less (76%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  16. Shade match 96
    $12.98WalmartWalmart$41.02 less (76%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $40Ulta BeautyUlta Beauty$14 less (26%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Full rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for light skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $41Ulta BeautyUlta Beauty$13 less (24%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: fair neutral

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 85
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    High confidence· Digital match

    View match
  20. #22 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Warm
    Shade match 95
    $39SephoraSephora$15 less (28%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    High confidence· Digital match

    View match
  21. #23 · Tarte

    Timeless Hydrating Foundation

    12N Fair Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Neutral
    Shade match 84
    $52SephoraSephora$2 less (4%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Best Skin Ever Liquid Foundation

    11Y
    Shade match 93
    $24SephoraSephora$30 less (56%)

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very light with yellow undertones

    High confidence· Digital match

    View match
  24. Shade match 85
    $54SephoraSephoraSame price

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    73
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  25. Shade match 93
    $5.60$8Ulta BeautyUlta Beauty$48.40 less (90%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  26. Shade match 95
    $58SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with golden undertones

    High confidence· Digital match

    View match
  27. Shade match 97
    $36SephoraSephora$18 less (33%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: light - warm

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 97
    $18.99Ulta BeautyUlta Beauty(product price)$35.01 less (65%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $55SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Laura Mercier Real Flawless Feather Matte Powder Foundation 1W Brioche (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Close colour
    • Fair · Warm undertone

    $34

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  3. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    130

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 130

    • Looks identical
    • Very fair · Olive · warm olive undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Close colour
    • Very fair · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Light Natural, against Laura Mercier Real Flawless Feather Matte Powder Foundation in 1W Brioche. Every attribute compared, with its share of the score.

ComparedYour shade1W BriocheClosest shade matchLight NaturalScore
Shade match55% of overall99
Colour98#ffdcbd#fddabcLooks identicalColour difference 0.6 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Light Natural.

Same or better

  • $41.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than buildable coverage

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F0.2N, against Laura Mercier Real Flawless Feather Matte Powder Foundation in 1W Brioche. Every attribute compared, with its share of the score.

ComparedYour shade1W BriocheClosest overall alternativeF0.2NScore
Shade match55% of overall94
Colour91#ffdcbd#f6d9bbVery close colourColour difference 2.2 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.2
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F0.2N.

Same or better

  • $44.20 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same buildable coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Light Natural

Match price
$12.99Ulta BeautyUlta Beauty
$41.01 less (76%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F0.2N

Best price
$9.80Ulta BeautyUlta Beauty
$44.20 less (82%)

Your shade $54 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.