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Real Flawless Feather Matte Powder Foundation 1N Marzipan dupes and alternatives Laura Mercier

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
FAIR IVORY
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
$38.87 less (72%)

Your shade $54 at Ulta Beauty

Closest overall alternative: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 100 Versatile Porcelaine Delicate I (C)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Lancôme
100 Versatile Porcelaine Delicate I (C)
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
92out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Best price
$53Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    02: Fair
    Shade match 89
    $14Ulta BeautyUlta Beauty$40 less (74%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: porcelain with warm undertone

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $39.50Ulta BeautyUlta Beauty$14.50 less (27%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for very fair neutral skin with a peach hue

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 89
    $42SephoraSephora$12 less (22%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    93
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    20B Light Beige
    Shade match 87
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    93
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 00
    Shade match 95
    $44SephoraSephora$10 less (19%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than buildable coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: very Fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 85
    $42SephoraSephora$12 less (22%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    93
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink or rosy undertones

    High confidence· Digital match

    View match
  7. #9 · Tarte

    Timeless Hydrating Foundation

    20B Light Beige
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$12 less (22%)

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Foundation Stick

    50
    Shade match 96
    $6.99Ulta BeautyUlta Beauty(product price)$47.01 less (87%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    6 Fair Neutral
    Shade match 91
    $38SephoraSephora$16 less (30%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than neutral undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral olive

    High confidence· Digital match

    View match
  10. #12 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Shell
    Shade match 89
    $3.89$5.99Ulta BeautyUlta Beauty$50.11 less (93%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Cool
    Shade match 89
    $52SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  12. #14 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)$40 less (74%)

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)$9 less (17%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    High confidence· Digital match

    View match
  14. #16 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 89
    $54SephoraSephoraSame price

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    73
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  15. Shade match 85
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · No blurring effect claimed

    Retailer shade note: for very fair cool skin with a pink hue

    High confidence· Digital match

    View match
  16. #18 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 01
    Shade match 90
    $44SephoraSephora$10 less (19%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than buildable coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: Fair with neutral cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · R.E.M. Beauty

    Sweetener Foundation

    fair 6 cn
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$19 less (35%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 93
    $50SephoraSephora$4 less (7%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than buildable coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Extra light with neutral undertones

    High confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 87
    $14.99Ulta BeautyUlta Beauty(product price)$39.01 less (72%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  20. #22 · Doll 10

    Peptide Bounce Flexible Foundation

    Fair/Light
    Shade match 96
    $44Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    8 Light Cool
    Shade match 85
    $38SephoraSephora$16 less (30%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool beige

    High confidence· Digital match

    View match
  22. #24 · Essence

    Foundation Stick

    10
    Shade match 90
    $6.99Ulta BeautyUlta Beauty$47.01 less (87%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighterMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Essence

    Foundation Stick

    100
    Shade match 89
    $6.99Ulta BeautyUlta Beauty(product price)$47.01 less (87%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $52SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    High confidence· Digital match

    View match
  25. Shade match 85
    $60SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    High confidence· Digital match

    View match
  26. Shade match 83
    $41Ulta BeautyUlta Beauty$13 less (24%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Medium rather than buildable coverage · Does not claim transfer resistance

    Retailer shade note: fair cool

    High confidence· Digital match

    View match
  27. Shade match 84
    $64SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    High confidence· Digital match

    View match
  28. Shade match 84
    $60SephoraSephoraCosts $6 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    High confidence· Digital match

    View match
  29. Shade match 95
    $21.49Ulta BeautyUlta Beauty$32.51 less (60%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Laura Mercier Real Flawless Feather Matte Powder Foundation 1N Marzipan (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Close colour
    • Very fair · Neutral undertone

    $34

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    350 Bisque

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 350 Bisque

    • Looks identical
    • Very fair

    $15.99

  2. Clinique Even Better All-Over Concealer + Eraser

    CN 02 Breeze

    Clinique Even Better All-Over Concealer + Eraser, shade CN 02 Breeze

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Close colour
    • Fair · Neutral undertone

    $39

  4. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  6. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Very close colour
    • Very fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY, against Laura Mercier Real Flawless Feather Matte Powder Foundation in 1N Marzipan. Every attribute compared, with its share of the score.

ComparedYour shade1N MarzipanClosest shade matchFAIR IVORYScore
Shade match55% of overall98
Colour97#f5d0be#f3ccbaLooks identicalColour difference 1.1 (0 is identical)
Depth97Very fairFairCloseDepth difference: 1.8
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY.

Same or better

  • $38.87 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Adds SPF 28

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 100 Versatile Porcelaine Delicate I (C), against Laura Mercier Real Flawless Feather Matte Powder Foundation in 1N Marzipan. Every attribute compared, with its share of the score.

ComparedYour shade1N MarzipanClosest overall alternative100 Versatile Porcelaine Delicate I (C)Score
Shade match55% of overall93
Colour90#f5d0be#eacbbcVery close colourColour difference 2.3 (0 is identical)
Depth94Very fairFairCloseDepth difference: 3.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 100 Versatile Porcelaine Delicate I (C).

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY

Best price
$15.13WalmartWalmart
$38.87 less (72%)

Your shade $54 at Ulta Beauty

Closest overall alternative

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 100 Versatile Porcelaine Delicate I (C)

Best price
$53Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $54 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.