Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (cool vs neutral)· Same natural finish· Claims transfer resistance
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
84
Finish & visual result
91
Wear & performance
47
Skin suitability
20
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool rosy undertones
Matches: Very close colour· Similar undertone (cool vs neutral)· Same medium coverage
Differences: Radiant rather than natural finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
68
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: light+ with cool pink undertones
$12.99Ulta Beauty(product price)$21.01 less (62%)4.3 (3,814)
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
58
Wear & performance
54
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
Matches: Same neutral undertone· Same natural finish· Claims transfer resistance
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
91
Wear & performance
47
Skin suitability
20
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Matches: Similar undertone (cool vs neutral)· Same natural finish· Claims transfer resistance
Differences: Slightly deeper· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
91
Wear & performance
47
Skin suitability
20
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool pink undertones
Matches: Similar undertone (cool vs neutral)· Claims a blurring effect· Both claim 16-hour wear
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
55
Wear & performance
86
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
The closest shade to Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 1N1 (Light · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N1. Every attribute compared, with its share of the score.
ComparedYour shade1N1Closest match24.0 Medium BeigeHow they compareScore
Shade match55% of overall95
Colour60%98#eabba4#e8bba5Looks identicalColour difference 0.5 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Overall match 89/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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