Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $34 at Sephora
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$22 less (65%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta Beauty
Sephora$4 less (12%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Light Medium, Warm Golden
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$4 less (12%)Matches: Same warm undertoneSame natural finishBoth claim not settling into lines
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$4 less (12%)Matches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: light to medium with a golden undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Same warm undertoneSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$23.01 less (68%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural finish
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty(product price)$22 less (65%)Matches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephora$4 less (12%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: light medium with warm peachy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for combination/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $8 moreMatches: Same warm undertoneSame natural finishClaims transfer resistance
Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Same natural finishClaims transfer resistance
Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (12%)Matches: Same natural finishBoth claim not settling into lines
Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: cool undertone
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (50%)Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines
Differences: Neutral rather than warm undertoneRadiant rather than natural finishNot marketed for dry/normal/combination/oily skin
Very close colour · Radiant finish
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (53%)Matches: Very close colourClaims transfer resistanceBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same medium coverageClaims a skin-like finishClaims a blurring effect
Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$18.01 less (53%)Matches: Claims transfer resistanceBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$18.01 less (53%)Matches: Claims transfer resistanceBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame natural finishBoth claim not settling into lines
Differences: Described as medium, yours as light mediumNeutral rather than warm undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as light medium · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same warm undertoneSame natural finishBoth claim not settling into lines
Differences: Described as medium, yours as light mediumFull rather than medium coverageNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as light medium · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium with golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (12%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Described as medium, yours as light mediumNeutral rather than warm undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as medium, yours as light medium · Neutral rather than warm undertone · Buildable rather than medium coverage
Retailer shade note: medium with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$12 less (35%)Matches: Similar undertone (neutral vs warm)Same natural finishSame medium coverage
Differences: Described as medium, yours as light mediumDoes not claim not settling into linesNot marketed for combination/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as light medium · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: medium, warm-neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Described as medium, yours as light mediumFull rather than medium coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as medium, yours as light medium · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Warm Peach
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Described as medium, yours as light mediumFull rather than medium coverageNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as medium, yours as light medium · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Warm Golden
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Described as medium, yours as light mediumFull rather than medium coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as medium, yours as light medium · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Warm Golden
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Described as medium, yours as light mediumSlightly cooler undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as medium, yours as light medium · Slightly cooler undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Cool Rosy
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Described as medium, yours as light mediumFull rather than medium coverageNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as medium, yours as light medium · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Warm Peach
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Described as medium, yours as light mediumSlightly cooler undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as medium, yours as light medium · Slightly cooler undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium, Cool Rosy
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light medium
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 3W1 (Medium light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
3W Butterscotch
$54
315 Soft Honey
$9.12
W5.5 Warm Medium
$13.99
Medium To Tan Warm
$16
Light 2W
$24
Y7
$52
NW18
$39
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W, against Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W.
13 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $34 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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