Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $34 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $34 at Sephora
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$22 less (65%)Matches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: No long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta Beauty
Sephora$2 less (6%)Matches: Same warm undertoneClaims a blurring effectBoth claim 16-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$12 less (35%)Matches: Same warm undertoneBoth claim not settling into linesBoth claim a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterRadiant rather than natural finish
Slight colour difference · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephora$2 less (6%)Matches: Same warm undertoneSame natural finishSame medium coverage
Differences: Noticeably different swatch colourDoes not claim not settling into linesNot marketed for combination/sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: medium deep with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$17.01 less (50%)Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines
Differences: Radiant rather than natural finishNot marketed for dry/normal/combination/oily skinContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Not marketed for normal/oily skin
Retailer shade note: medium-deep with golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$32 · low stockView at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same medium coverageClaims a blurring effectBoth claim 12-hour wear
Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: D1 - Medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim not settling into lines
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$12 less (35%)Matches: Both claim not settling into linesBoth claim a lightweight feel
Differences: Noticeably different swatch colourNeutral rather than warm undertoneRadiant rather than natural finish
Visibly different colour · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$19.01 less (56%)Matches: Same natural finishClaims transfer resistanceBoth claim a lightweight feel
Differences: Noticeably different swatch colourSlightly deeperBuildable rather than medium coverage
Visibly different colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Buildable rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)$22 less (65%)Matches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly deeperNo long-wear claim
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly lighterMatte rather than natural finish
Visibly different colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: D0 - Medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$21.01 less (62%)Matches: Both claim not settling into lines
Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish
Slight colour difference · Radiant finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/combination/oily skin
Retailer shade note: Medium/Deep
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$21.01 less (62%)Matches: Both claim not settling into lines
Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than natural finish
Slight colour difference · Radiant finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/combination/oily skin
Retailer shade note: Hazelnut
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $2 moreMatches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterDescribed as rich deep, yours as medium tan
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as rich deep, yours as medium tan · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: rich tan with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as medium tan
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as medium tan · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel
Differences: Noticeably different swatch colourDescribed as deep, yours as medium tanNeutral rather than warm undertone
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Described as deep, yours as medium tan · Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: deep with neutral to golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Claims a blurring effectBoth claim 16-hour wearBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly deeperOlive rather than warm undertone
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Olive rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$17.01 less (50%)Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishNot marketed for dry/normal/combination/oily skin
Slight colour difference · Radiant finish
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty$17.01 less (50%)Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly deeperRadiant rather than natural finish
Visibly different colour · Radiant finish
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Radiant rather than natural finish · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautySephora$2 less (6%)Matches: Claims a blurring effectBoth claim 16-hour wearBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly cooler undertoneMatte rather than natural finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty$4 less (12%)Matches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Described as deep, yours as medium tanBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as deep, yours as medium tan · Buildable rather than medium coverage
Retailer shade note: deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty(product price)$4 less (12%)Matches: Similar undertone (neutral vs warm)Same natural finishClaims a skin-like finish
Differences: Described as deep tan, yours as medium tanBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Described as deep tan, yours as medium tan · Buildable rather than medium coverage
Retailer shade note: deep tan with neutral warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (12%)Matches: Same natural finishClaims a skin-like finishBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly deeperDescribed as deep, yours as medium tan
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Described as deep, yours as medium tan · Neutral rather than warm undertone · Buildable rather than medium coverage
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty$17.01 less (50%)Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone
Slight colour difference · Radiant finish
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Radiant rather than natural finish · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautySephoraCosts $5 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as medium tan
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as medium tan · Slightly cooler undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Deep, Cool Pink
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as medium tan
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as medium tan · Slightly cooler undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Deep, Cool Rosy
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Described as deep, yours as medium tanOlive rather than warm undertoneFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as deep, yours as medium tan · Olive rather than warm undertone · Full rather than medium coverage · Not marketed for oily/sensitive skin
Retailer shade note: Deep, Warm Olive
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 5W1 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
5W1 Sienna
$54
390
$44
Tan 260 G
$49
36 Tan Warm
$18.20
Shade 7
$26.60
131D
435 Punta Cana
$24
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Full Wear Waterproof Concealer in 420 Cocoa, against Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 5W1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Full Wear Waterproof Concealer in 420 Cocoa.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Revlon ColorStay Skin Awaken Concealer in Truffle, against Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 5W1. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon ColorStay Skin Awaken Concealer in Truffle.
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Full Wear Waterproof Concealer 420 Cocoa
Ulta BeautyYour shade $34 at Sephora · product price; shade not separately priced
Revlon ColorStay Skin Awaken Concealer Truffle
Ulta BeautyYour shade $34 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
