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Infallible 32H Fresh Wear Foundation 390 Snow dupes and alternatives L'Oréal Paris

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol9Vegan1Cruelty-free1Oil-free3With SPF0Mineral1

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12 of 30

Only showing matches with full coverage.

Closest shade match: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 102

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
390 SnowChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Maybelline
102
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.19Ulta BeautyUlta Beauty
$3.78 less (25%)

Your shade $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Radiant Longwear Foundation Yulong

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
390 SnowChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
NARS
Yulong
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $40.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.75 Custard
    Shade match 88
    $41SephoraSephoraCosts $26.03 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    112
    Shade match 93
    $15.99Ulta BeautyUlta Beauty(product price)Costs $1.02 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $27.03 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than natural finishNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · No SPF

    Retailer shade note: extra fair with neutral undertone for very pale skin

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    05 Pearl
    Shade match 94
    $14.99TargetTargetCosts $0.02 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 0.5 Shell
    Shade match 84
    $41Ulta BeautyUlta BeautyCosts $26.03 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim transfer resistanceNot marketed for combination/sensitive skinNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I am Magic Powder Foundation

    Santiago - Very Light 3
    Shade match 93
    $20Ulta BeautyUlta Beauty(product price)Costs $5.03 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 85
    $11.19$15.99Ulta BeautyUlta Beauty$3.78 less (25%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · TIRTIR

    Mask Fit Red Cushion

    13N FAIR IVORY
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $10.03 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: fair light with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I am Magic Powder Foundation

    Oslo - Very Light 4
    Shade match 90
    $20Ulta BeautyUlta Beauty(product price)Costs $5.03 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Fair
    Shade match 90
    $42Ulta BeautyUlta BeautyCosts $27.03 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Retailer shade note: porcelain

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 390 Snow (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    325 Eggshell

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell

    • Very close colour
    • Very fair

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Looks identical
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Looks identical
    • Very fair · Neutral undertone

    $22

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.5 N

    • Very close colour
    • Very fair · Neutral undertone

    $32

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Vanilla

    NARS Soft Matte Complete Concealer, shade Vanilla

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 102, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 390 Snow. Every attribute compared, with its share of the score.

ComparedYour shade390 SnowClosest shade match102Score
Shade match55% of overall96
Colour92#fce8d9#fde4d3Very close colourColour difference 1.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity6032-hour wear24-hour wearSome difference24-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 102.

Same or better

  • $3.78 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Yulong, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 390 Snow. Every attribute compared, with its share of the score.

ComparedYour shade390 SnowClosest overall alternativeYulongScore
Shade match55% of overall95
Colour98#fce8d9#fde8d7Looks identicalColour difference 0.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity2032-hour wear16-hour wearDifferent16-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Yulong.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 102

Best price
$11.19Ulta BeautyUlta Beauty
$3.78 less (25%)

Your shade $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Radiant Longwear Foundation Yulong

Best price
$55SephoraSephora
Costs $40.03 more

Your shade $14.97 at Walmart

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.