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Infallible 32H Fresh Wear Foundation 430 Ivory Buff dupes and alternatives L'Oréal Paris

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Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 210N

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Smashbox Always On Skin-Balancing Foundation L10N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
55
Skin (Skin suitability)
100
Match price
$45Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Low confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit Red Cushion

    23N SAND
    Shade match 88
    $25Ulta BeautyUlta BeautyCosts $6.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $44.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish · Does not claim colour stability

    Low confidence· Digital match

    View match
  5. Shade match 89
    $69SephoraSephoraCosts $50.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    630 Capri
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Near-identical swatch colourSame full coverageClaims not settling into lines

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: for light skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    720 Bali
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Near-identical swatch colourSame full coverageClaims not settling into lines

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: for very light skin w/ a neutral undertone

    Low confidence· Digital match

    View match
  8. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability

    Retailer shade note: for fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit AI Filter Cushion

    21N IVORY
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $81Ulta BeautyUlta BeautyCosts $62.01 more

    Matches: Near-identical swatch colourSame full coverageNo drying alcohol listed

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 430 Ivory Buff (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    380 Pecan

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 380 Pecan

    • Close colour
    • Light

    $15.99

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

  2. Clinique Even Better All-Over Concealer + Eraser

    CN 40 Cream Chamois

    Clinique Even Better All-Over Concealer + Eraser, shade CN 40 Cream Chamois

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $22

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Looks identical
    • Light · Warm undertone

    $32

  4. Rare Beauty Liquid Touch Brightening Concealer

    200C

    Rare Beauty Liquid Touch Brightening Concealer, shade 200C

    • Looks identical
    • Light · Cool undertone

    $24

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Looks identical
    • Light · Warm · golden undertone

    $39

  6. Tarte Shape Tape Full Coverage Matte Concealer

    35H medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 35H medium honey

    • Looks identical
    • Light · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 430 Ivory Buff. Every attribute compared, with its share of the score.

ComparedYour shade430 Ivory BuffClosest shade match210NScore
Shade match55% of overall91
Colour98#e7c19d#e4be9aLooks identicalColour difference 0.7 (0 is identical)
Depth98LightLightSameDepth difference: 1.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity6032-hour wear24-hour wearSome difference24-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Smashbox Always On Skin-Balancing Foundation in L10N, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 430 Ivory Buff. Every attribute compared, with its share of the score.

ComparedYour shade430 Ivory BuffClosest overall alternativeL10NScore
Shade match55% of overall89
Colour95#e7c19d#ebc4a3Looks identicalColour difference 1.5 (0 is identical)
Depth97LightFairCloseDepth difference: 1.8
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity2032-hour wear16-hour wearDifferent16-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in L10N.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim colour stability
  • No fragrance listed
  • No drying alcohol listed

Different

  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 210N

Best price
$69SephoraSephora
Costs $50.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Smashbox Always On Skin-Balancing Foundation L10N

Match price
$45Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.