Beautler.Your beauty butler

Infallible 32H Fresh Wear Foundation 525 Deep Golden dupes and alternatives L'Oréal Paris

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free14No drying alcohol12Vegan1Cruelty-free2Oil-free2With SPF2Mineral0

Avoid an ingredient

Sort

15 of 30

Only showing matches with full coverage.

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 230 Malawi

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
525 Deep GoldenChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Juvia's Place
230 Malawi
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $5.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Radiant Longwear Foundation Namibia - Dark 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
525 Deep GoldenChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
The match
NARS
Namibia - Dark 4
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Full coverage
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $36.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    131D
    Shade match 94
    $29Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Tan/Deep with Very Warm Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    400
    Shade match 85
    $48Ulta BeautyUlta BeautyCosts $29.01 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: Medium Deep to Deep - Neutral

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    310 Burkina
    Shade match 94
    $14.40$24Ulta BeautyUlta Beauty$4.59 less (24%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: i am magic creamy foundations for dark skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    425
    Shade match 82
    $48Ulta BeautyUlta BeautyCosts $29.01 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: Medium Deep to Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    340 Kampala
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: for dark tan skin w/ golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$3 less (16%)

    Matches: Very close colourSame full coverageBoth claim 30-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 82
    $15.99Ulta BeautyUlta Beauty(product price)$3 less (16%)

    Matches: Very close colourSame full coverageBoth claim 30-hour wear

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · No SPF

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC50
    Shade match 89
    $39SephoraSephoraCosts $20.01 more

    Matches: Same warm undertoneSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for combination/dry/sensitive skin

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Deep 084
    Shade match 82
    $42Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim colour stabilityNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    78
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim colour stability · Not marketed for dry/normal/sensitive skin · No SPF

    Retailer shade note: for deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  10. #12 · KVD Beauty

    Good Apple Full-Coverage Transfer-Proof Serum Foundation

    Tan 078
    Shade match 81
    $42Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneDoes not claim colour stabilityNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    78
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim colour stability · Not marketed for dry/normal/sensitive skin · No SPF

    Retailer shade note: for tan-deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    300 Gabon
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Similar undertone (neutral vs warm)Same full coverageClaims not settling into lines

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF

    Retailer shade note: for dark skin w/ neutral golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    440
    Shade match 92
    $40SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for deep skin with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 51 Neutral
    Shade match 82
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim colour stability

    Retailer shade note: for deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 525 Deep Golden (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    420 Cocoa

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 420 Cocoa

    • Slight colour difference
    • Deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC50

    • Very close colour
    • Deep · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Very close colour
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    57S rich sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Close colour
    • Deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 230 Malawi, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 525 Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade525 Deep GoldenClosest shade match230 MalawiScore
Shade match55% of overall98
Colour97#9e552a#9e5425Looks identicalColour difference 1.0 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7032-hour wearLong-wearingSome differenceYour product claims 32-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 230 Malawi.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Namibia - Dark 4, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 525 Deep Golden. Every attribute compared, with its share of the score.

ComparedYour shade525 Deep GoldenClosest overall alternativeNamibia - Dark 4Score
Shade match55% of overall98
Colour96#9e552a#9b562fLooks identicalColour difference 1.2 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity2032-hour wear16-hour wearDifferent16-hour wear claimed against 32-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Namibia - Dark 4.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFSPF 25Not listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 230 Malawi

Match price
$24Ulta BeautyUlta Beauty
Costs $5.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Radiant Longwear Foundation Namibia - Dark 4

Best price
$55SephoraSephora
Costs $36.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.