Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
14 of 32 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $18.99 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$15.10 less (80%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$7.80 less (41%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 56% ingredient overlap
Differences: Matte rather than natural finish · Does not claim colour stability · No SPF
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.97View at WalmartTarget$11.99View at Target
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (5%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Radiant · Full coverage
Ingredients (not scored): 48% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)Costs $1.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim transfer resistanceDoes not claim colour stabilityNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: fair neutral peachy tone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (16%)Matches: Near-identical swatch colourSame full coverageBoth claim 30-hour wear
Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability
Looks identical · Matte · Full coverage
Ingredients (not scored): 56% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · No SPF
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $33.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light medium with warm peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sUlta Beauty(product price)$6 less (32%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $23.01 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim colour stability
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: fair light
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$13.39 less (71%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.60View at Ulta BeautyUlta BeautyCosts $62.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: fair shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$81View at Ulta BeautyWalmart$7.02 less (37%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyThe closest shade to L'Oréal Paris Infallible 32H Fresh Wear Foundation 412 Warm Ivory (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
355 Vanilla
$15.99
185
$30
Cannelle
Almond
$36
100
$12.99
1N00
$35
110N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 110, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 110.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm, against L'Oréal Paris Infallible 32H Fresh Wear Foundation in 412 Warm Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 110
Ulta BeautyYour shade $18.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm
SephoraYour shade $18.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
