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Unbelieva-Brow Longwear Brow Gel Black dupes and alternatives L'Oréal Paris

Black · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

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26 matches

Closest shade match: Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 3

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
L'Oréal Paris
BlackChange shade
Type and hold: Tinted
Finish and wear: —
The match
Benefit Cosmetics
3
Type and hold: Tinted
Finish and wear: —

Format: gel. Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
76out of 100
Colour
90
Depth
99
Undertone (Undertone and colour family)
30
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
Costs $9.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Chocolate

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
L'Oréal Paris
BlackChange shade
Type and hold: Tinted
Finish and wear: —
The match
NYX Professional Makeup
Chocolate
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
73out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
61
Finish (Finish & application)
100
Medium confidence· Digital matchWhy it matches
Best price
$13Ulta BeautyUlta Beauty
$5.99 less (32%)

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 58
    $12Ulta BeautyUlta Beauty$6.99 less (37%)

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    58
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Chocolaty Brows 05
    Shade match 70
    $1.99$3.99Ulta BeautyUlta Beauty$17 less (90%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: Chocolate Brown

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 63
    $10.99Ulta BeautyUlta Beauty$8 less (42%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  4. #6 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Herb
    Shade match 60
    $24Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    60
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral medium brown

    Medium confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 56
    $29SephoraSephoraCosts $10.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    56
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  6. #8 · Milk Makeup

    KUSH High Roll Defining Tubing Eyebrow Gel

    Herb
    Shade match 54
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Dark Brown
    Shade match 59
    $10Ulta BeautyUlta Beauty$8.99 less (47%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    59
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Brunette
    Shade match 35
    $22SephoraSephoraCosts $3.01 more

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    35
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: medium taupe/brown

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Stylized
    Shade match 73
    $26Ulta BeautyUlta BeautyCosts $7.01 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    73
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Taupe
    Shade match 52
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    52
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for blonde hair with cool/ash undertones

    Medium confidence· Digital match

    View match
  11. #13 · Revlon

    PhotoReady Lifting Brow Gel

    803 Warm Medium Brown
    Shade match 48
    $12.99Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 47
    $12.99Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    47
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  13. #15 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 46
    $20Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    46
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 46
    $6Ulta BeautyUlta Beauty$12.99 less (68%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    46
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  15. #17 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Soft Black
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$9.50 less (50%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Medium confidence· Digital match

    View match
  16. #18 · Milani

    Stay Put Tinted Brow Mousse

    Medium Brown
    Shade match 64
    $7.49$14.99Ulta BeautyUlta Beauty$11.50 less (61%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Cool Brown
    Shade match 43
    $21SephoraSephoraCosts $2.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    43
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for cool & medium brown hair

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Medium Brown
    Shade match 61
    $13.99Ulta BeautyUlta Beauty$5 less (26%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    61
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Medium Brown
    Shade match 54
    $11.99Ulta BeautyUlta Beauty$7 less (37%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  20. #22 · Kosas

    Air Brow Tinted Clean Volumizing Eyebrow Gel

    Soft Brown
    Shade match 19
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    19
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 16
    $16SephoraSephora$2.99 less (16%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    16
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  22. #24 · Kulfi

    Free The Brow Volumizing Flexible Hold Brow Gel

    Single shade
    Shade match 15
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  23. #25 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 9
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    9
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Taupe
    Shade match 34
    $12Ulta BeautyUlta Beauty$6.99 less (37%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade matchBrush rather than spoolie

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    34
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match · Brush rather than spoolie

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 3, against L'Oréal Paris Unbelieva-Brow Longwear Brow Gel in Black. Every attribute compared, with its share of the score.

ComparedYour shadeBlackClosest shade match3Score
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall76
Shade colour76MeasuredMeasuredSome differenceFrom the shade match
Finish & application10% of overall40
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicator40SpoolieBrushSome differenceBrush rather than spoolie
Overall match 72/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 3.

Same or better

  • Same form: gel
  • Same texture: gel

Different

  • From the shade match
  • Brush rather than spoolie

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Chocolate, against L'Oréal Paris Unbelieva-Brow Longwear Brow Gel in Black. Every attribute compared, with its share of the score.

ComparedYour shadeBlackClosest overall alternativeChocolateScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall61
Shade colour61MeasuredMeasuredSome differenceFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicator100SpoolieSpoolieSameSame applicator
Overall match 73/100Shade match 61/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Chocolate.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same applicator: spoolie

Different

  • From the shade match

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 3

Best price
$28SephoraSephora
Costs $9.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Chocolate

Best price
$13Ulta BeautyUlta Beauty
$5.99 less (32%)

Your shade $18.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.