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Unbelieva-Brow Longwear Brow Gel Blonde dupes and alternatives L'Oréal Paris

Brown · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Brow Tint Gel Blonde

The equivalent shade and the most similar brow gel overall.

Your shade
L'Oréal Paris
BlondeChange shade
Type and hold: Tinted
Finish and wear: —
The match
Ulta Beauty Collection
Blonde
Type and hold: Tinted
Finish and wear: Natural

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
81out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
86
Finish (Finish & application)
100
Shade match
86out of 100
Colour
77
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$6.99 less (37%)

Your shade $18.99 at Ulta Beauty

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 69
    $22SephoraSephoraCosts $3.01 more

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    69
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  2. #3 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    04 Midnight Brown
    Shade match 76
    $16SephoraSephora$2.99 less (16%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    76
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  3. Shade match 74
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: blonde

    Medium confidence· Digital match

    View match
  4. #5 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    MJ
    Shade match 71
    $24Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    71
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: cool blonde

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Blonde
    Shade match 73
    $21SephoraSephoraCosts $2.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    73
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for platinum to light blonde hair

    Medium confidence· Digital match

    View match
  6. #7 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Ash Blond
    Shade match 51
    $13Ulta BeautyUlta Beauty$5.99 less (32%)

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    51
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  7. #8 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Blondy Brows 01
    Shade match 64
    $1.99$3.99Ulta BeautyUlta Beauty$17 less (90%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light brown

    Medium confidence· Digital match

    View match
  8. Shade match 65
    $28SephoraSephoraCosts $9.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    65
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: cool light blonde

    Medium confidence· Digital match

    View match
  9. #10 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 59
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    59
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Omega
    Shade match 77
    $26Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    77
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: soft muted taupe/light blonde

    Medium confidence· Digital match

    View match
  11. Shade match 51
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    51
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: cool blonde

    Medium confidence· Digital match

    View match
  12. #13 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$9.50 less (50%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Medium confidence· Digital match

    View match
  13. #14 · Milani

    Stay Put Tinted Brow Mousse

    Taupe
    Shade match 63
    $7.49$14.99Ulta BeautyUlta Beauty$11.50 less (61%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  14. #15 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Blonde
    Shade match 43
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    43
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for blonde hair with warm/gold undertones

    Medium confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 45
    $10Ulta BeautyUlta Beauty$8.99 less (47%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    45
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  16. #17 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 29
    $20Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    29
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  17. #18 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 26
    $29SephoraSephoraCosts $10.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    26
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  18. Shade match 48
    $13.99Ulta BeautyUlta Beauty$5 less (26%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  19. #20 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 25
    $12.99Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  20. #21 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 20
    $6Ulta BeautyUlta Beauty$12.99 less (68%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    20
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  21. #22 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 17
    $12.99Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    17
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  22. #23 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 17
    $10.99Ulta BeautyUlta Beauty$8 less (42%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    17
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  23. Shade match 30
    $11.99Ulta BeautyUlta Beauty$7 less (37%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    30
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  24. #25 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 27
    $12Ulta BeautyUlta Beauty$6.99 less (37%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade matchBrush rather than spoolie

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    27
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match · Brush rather than spoolie

    Medium confidence· Digital match

    View match
  25. Shade match 1
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    1
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Ulta Beauty Collection Brow Tint Gel in Blonde, against L'Oréal Paris Unbelieva-Brow Longwear Brow Gel in Blonde. Every attribute compared, with its share of the score.

ComparedYour shadeBlondeClosest matchBlondeScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall86
Shade colour86MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicator100SpoolieSpoolieSameSame applicator
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Brow Tint Gel in Blonde.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured
  • Same applicator: spoolie

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Blonde

Best price
$12Ulta BeautyUlta Beauty
$6.99 less (37%)

Your shade $18.99 at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.