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Unbelieva-Brow Longwear Brow Gel Light Brunette dupes and alternatives L'Oréal Paris

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: Sephora Collection Tinted Volumizing Eyebrow Gel 03 Rich Chestnut

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
L'Oréal Paris
Light BrunetteChange shade
Type and hold: Tinted
Finish and wear: —
The match
Sephora Collection
03 Rich Chestnut
Type and hold: Tinted
Finish and wear: Natural · Waterproof

Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
94out of 100
Colour
90
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$16SephoraSephora
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Ash Blond

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
L'Oréal Paris
Light BrunetteChange shade
Type and hold: Tinted
Finish and wear: —
The match
NYX Professional Makeup
Ash Blond
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
79out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
80
Finish (Finish & application)
100
Best price
$13Ulta BeautyUlta Beauty
$5.99 less (32%)

Your shade $18.99 at Ulta Beauty

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Brow Tint Gel

    Light
    Shade match 80
    $12Ulta BeautyUlta Beauty$6.99 less (37%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    80
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: light blonde to brown with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 83
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: blonde

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Browny Brows 02
    Shade match 83
    $1.99$3.99Ulta BeautyUlta Beauty$17 less (90%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 87
    $10Ulta BeautyUlta Beauty$8.99 less (47%)

    Matches: Same form: gelSame shade colour: measuredSame applicator: spoolie

    Differences: Glue rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    87
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  5. Shade match 81
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 63
    $22SephoraSephoraCosts $3.01 more

    Matches: Same form: gelSame texture: gelSame applicator: spoolie

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    63
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Blonde
    Shade match 78
    $21SephoraSephoraCosts $2.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    78
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for platinum to light blonde hair

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Blonde
    Shade match 73
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    73
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: for blonde hair with warm/gold undertones

    Medium confidence· Digital match

    View match
  9. #11 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    1
    Shade match 66
    $28SephoraSephoraCosts $9.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchBrush rather than spoolie

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    66
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Brush rather than spoolie

    Retailer shade note: cool light blonde

    Medium confidence· Digital match

    View match
  10. #12 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Haze
    Shade match 59
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    59
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm blonde

    Medium confidence· Digital match

    View match
  11. #13 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 55
    $24SephoraSephoraCosts $5.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    55
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  12. #14 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 48
    $20Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  13. #15 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$9.50 less (50%)

    Matches: Same form: gelSame applicator: spoolie

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 44
    $6Ulta BeautyUlta Beauty$12.99 less (68%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    44
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  15. Shade match 65
    $11.99Ulta BeautyUlta Beauty$7 less (37%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    65
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  16. Shade match 64
    $13.99Ulta BeautyUlta Beauty$5 less (26%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  17. #19 · Milani

    Stay Put Tinted Brow Mousse

    Soft Brown
    Shade match 59
    $7.49$14.99Ulta BeautyUlta Beauty$11.50 less (61%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    59
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  18. #20 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 34
    $29SephoraSephoraCosts $10.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    34
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 31
    $10.99Ulta BeautyUlta Beauty$8 less (42%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    31
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Thunder
    Shade match 52
    $26Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    52
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: soft grey/ash

    Medium confidence· Digital match

    View match
  21. #23 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 29
    $12.99Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    29
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  22. #24 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 27
    $12.99Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    27
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 39
    $12Ulta BeautyUlta Beauty$6.99 less (37%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade matchBrush rather than spoolie

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    39
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match · Brush rather than spoolie

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraCosts $7.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

Sephora Collection Tinted Volumizing Eyebrow Gel in 03 Rich Chestnut, against L'Oréal Paris Unbelieva-Brow Longwear Brow Gel in Light Brunette. Every attribute compared, with its share of the score.

ComparedYour shadeLight BrunetteClosest shade match03 Rich ChestnutScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall94
Shade colour94MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicatornot comparableSpoolieNot listedNot comparableApplicator not listed for one product
Overall match 78/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Tinted Volumizing Eyebrow Gel in 03 Rich Chestnut.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for one
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Ash Blond, against L'Oréal Paris Unbelieva-Brow Longwear Brow Gel in Light Brunette. Every attribute compared, with its share of the score.

ComparedYour shadeLight BrunetteClosest overall alternativeAsh BlondScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall80
Shade colour80MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicator100SpoolieSpoolieSameSame applicator
Overall match 79/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel in Ash Blond.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured
  • Same applicator: spoolie

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Sephora Collection Tinted Volumizing Eyebrow Gel 03 Rich Chestnut

Best price
$16SephoraSephora
$2.99 less (16%)

Your shade $18.99 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel Ash Blond

Best price
$13Ulta BeautyUlta Beauty
$5.99 less (32%)

Your shade $18.99 at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.