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Locked Kiss Ink Lipstick Posh dupes and alternatives MAC Cosmetics

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Revlon Super Lustrous Lipstick Coffee Bean

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
PoshChange shade
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Matte · Opaque
The match
Revlon
Coffee Bean
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: —
Shade match
86out of 100
Colour
77
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$8.99CVSCVS
$26.01 less (74%)

Your shade $35 at Ulta Beauty

CVSView at CVS

Closest overall alternative: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Iconic Photo

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
MAC Cosmetics
PoshChange shade
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Matte · Opaque
The match
MAC Cosmetics
Iconic Photo
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: Matte · Opaque
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
37
Comfort (Comfort & suitability)
100
Match price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Entertainer
    Shade match 80
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: 16-hour wear rather than 24-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: 16-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: midtone rusty brown

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Hodgepodge
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: mocha mid-tone brown

    High confidence· Digital match

    View match
  3. #5 · Lancôme

    L'Absolu Rouge Cream Lipstick

    238 Si Seulement
    Shade match 79
    $35Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Cream rather than matte (finish)18-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    56
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Cream rather than matte (finish) · 18-hour wear rather than 24-hour wear (longevity)

    High confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    140 Honey Glaze
    Shade match 70
    $16SephoraSephora$19 less (54%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colour10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    57
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte nude brown

    High confidence· Digital match

    View match
  5. Shade match 67
    $25Ulta BeautyUlta Beauty$10 less (29%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than warm undertone12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: true taupe brown

    High confidence· Digital match

    View match
  6. #8 · Maybelline

    SuperStay Ink Crayon Lipstick

    110 Rise To The Top
    Shade match 67
    $9.98WalmartWalmart$25.02 less (71%)

    Matches: Same warm undertoneSame finish: matteBoth claim transfer resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    High confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Total Baller
    Shade match 65
    $13Ulta BeautyUlta Beauty(product price)$22 less (63%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colour16-hour wear rather than 24-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Visibly different colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than 24-hour wear (longevity) · Does not claim hydration

    Retailer shade note: rich warm brown

    High confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    839 Cinnamon Toast
    Shade match 75
    $7.97WalmartWalmart$27.03 less (77%)

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  9. #11 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Insider
    Shade match 71
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighter16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: midtone yellow brown

    High confidence· Digital match

    View match
  10. #12 · Gucci

    Velvet Matte Lipstick

    122- Eliza Ginger
    Shade match 58
    $49SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: rich, warm terracotta-brown

    High confidence· Digital match

    View match
  11. #13 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    135 Globetrotter
    Shade match 70
    —AmazonAmazon(product price)Price unavailable

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colour16-hour wear rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    High confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    Sorta $Elfish
    Shade match 82
    $26SephoraSephora$9 less (26%)

    Matches: Same warm undertoneBoth claim hydration

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: honey brown

    High confidence· Digital match

    View match
  13. #15 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Rose de Moab
    Shade match 68
    $29SephoraSephora$6 less (17%)

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourNude rather than brownBuildable rather than opaque (opacity)

    Score details
    Shade match
    68
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown · Buildable rather than opaque (opacity) · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: warm caramel

    High confidence· Digital match

    View match
  14. #16 · Gucci

    Glow & Care Shine Lipstick

    122 Eliza Ginger
    Shade match 65
    $49SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame opacity: opaqueBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Visibly different colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: rich, warm terracotta-brown

    High confidence· Digital match

    View match
  15. #17 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Safe Word
    Shade match 70
    $28Ulta BeautyUlta Beauty(product price)$7 less (20%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: LighterNude rather than brownGlossy rather than matte (finish)

    Score details
    Shade match
    70
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Glossy · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Nude rather than brown · Glossy rather than matte (finish) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: sandy nude

    High confidence· Digital match

    View match
  16. #18 · Fenty Beauty

    Gloss Bomb Cream Color Drip Lip Cream

    Cookie Jar
    Shade match 70
    $23SephoraSephora$12 less (34%)

    Matches: Same warm undertoneSame opacity: opaque

    Differences: Noticeably different swatch colourNude rather than brownNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: chocolate caramel

    High confidence· Digital match

    View match
  17. #19 · Revlon

    ColorStay Overtime Lipcolor

    Unstoppable Nude
    Shade match 58
    $14.49CVSCVS$20.51 less (59%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Visibly different colour · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · 16-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  18. #20 · RMS Beauty

    Legendary Serum Lipstick

    Mickey
    Shade match 67
    $36Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: tawny brown

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Marrakesh-Mere
    Shade match 64
    $27Ulta BeautyUlta Beauty(product price)$8 less (23%)

    Matches: Same warm undertoneSame finish: matteBoth claim transfer resistance

    Differences: Noticeably different swatch colourBuildable rather than opaque (opacity)10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    84
    Wear & performance
    57
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (opacity) · 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: rich orange brown

    High confidence· Digital match

    View match
  20. #22 · Dior

    Rouge Dior Lipstick

    320 Virtuose
    Shade match 67
    $50SephoraSephoraCosts $15 more

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Noticeably different swatch colour12-hour wear rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    37
    Comfort & suitability
    100

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: an intense chestnut

    High confidence· Digital match

    View match
  21. #23 · Revlon

    Super Lustrous Lipstick

    Toast Of New York
    Shade match 78
    $8.99CVSCVS$26.01 less (74%)

    Matches: Same warm undertoneBoth claim comfortBoth claim hydration

    Differences: Not listed rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    850 Bazil Nut
    Shade match 65
    $7.97WalmartWalmart$27.03 less (77%)

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Visibly different colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  23. #25 · Pat McGrath Labs

    MatteTrance Lipstick

    Fever Dream
    Shade match 64
    $39SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourNot listed rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: peach sienna

    High confidence· Digital match

    View match
  24. #26 · Summer Fridays

    Flushed Lip Stain 12HR Long-Lasting Lip Tint

    Mocha - deep neutral brown
    Shade match 66
    $22SephoraSephora$13 less (37%)

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (opacity)

    Score details
    Shade match
    66
    Finish & visual result
    65
    Wear & performance
    61
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (opacity) · 12-hour wear rather than 24-hour wear (longevity)

    High confidence· Digital match

    View match
  25. #27 · Kylie Cosmetics

    Matte Liquid Lipstick

    623 Clap Back
    Shade match 59
    $22Ulta BeautyUlta Beauty$13 less (37%)

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighter8-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than 24-hour wear (longevity) · Does not claim hydration

    Retailer shade note: warm brown

    High confidence· Digital match

    View match
  26. #28 · Lancôme

    L'Absolu Rouge Cream Lipstick

    274 French Tea
    Shade match 64
    $35Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterCream rather than matte (finish)

    Score details
    Shade match
    64
    Finish & visual result
    56
    Wear & performance
    82
    Comfort & suitability
    100

    Visibly different colour · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Cream rather than matte (finish) · 18-hour wear rather than 24-hour wear (longevity)

    High confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Truth Be Untold
    Shade match 59
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same warm undertoneSame opacity: opaqueBoth claim comfort

    Differences: Noticeably different swatch colourDeeperNude rather than brown

    Score details
    Shade match
    59
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Nude rather than brown · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: deeper wam nude

    High confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    857 Sunwash
    Shade match 62
    $7.97WalmartWalmart$27.03 less (77%)

    Matches: Same warm undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    62
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Visibly different colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Revlon Super Lustrous Lipstick in Coffee Bean, against MAC Cosmetics Locked Kiss Ink Lipstick in Posh. Every attribute compared, with its share of the score.

ComparedYour shadePoshClosest shade matchCoffee BeanScore
Shade match60% of overall86
Colour77#8f441d#943e00Close colourColour difference 4.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.9 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 73/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Super Lustrous Lipstick in Coffee Bean.

Same or better

  • $26.01 less
  • Same warm undertone
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Not listed longevity instead of 24-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionwarm brownNot listed
FormatLiquidBullet
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Iconic Photo, against MAC Cosmetics Locked Kiss Ink Lipstick in Posh. Every attribute compared, with its share of the score.

ComparedYour shadePoshClosest overall alternativeIconic PhotoScore
Shade match60% of overall84
Colour76#8f441d#984e2fClose colourColour difference 4.1 (0 is identical)
Depth87Deep / darkMediumCloseDepth difference 5.4 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall37
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 81/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Iconic Photo.

Same or better

  • $10 less
  • Same warm undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • 12-hour wear longevity instead of 24-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionwarm browngolden brown
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Revlon Super Lustrous Lipstick Coffee Bean

Best price
$8.99CVSCVS
$26.01 less (74%)

Your shade $35 at Ulta Beauty

CVSView at CVS

Closest overall alternative

MAC Cosmetics M·A·Cximal Silky Matte Lipstick Iconic Photo

Match price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.