Locked Kiss Ink Lipstick Ruby True dupes and alternatives MAC Cosmetics
4.5 (888)·Red · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same opacity: opaque· Both claim hydration
Differences: Neutral rather than cool undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Looks identical · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Same finish: matte· Same opacity: opaque
Differences: Neutral rather than cool undertone· 16-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
100
Wear & performance
52
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · 16-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Both claim transfer resistance· Both claim comfort
Differences: Neutral rather than cool undertone· Buildable rather than opaque (opacity)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
87
Finish & visual result
65
Wear & performance
82
Comfort & suitability
70
Very close colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than opaque (opacity) · Long-wearing rather than 24-hour wear (longevity) · Does not claim hydration
Matches: Very close colour· Same finish: matte· Both claim comfort
Differences: Neutral rather than cool undertone· 8-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
100
Wear & performance
28
Comfort & suitability
70
Very close colour · Matte
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · 8-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Matches: Same finish: matte· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Long-wearing rather than 24-hour wear (longevity)· Does not claim comfort
Score details
Shade match
74
Finish & visual result
100
Wear & performance
82
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration
$6.49$12.99Ulta Beauty$28.51 less (81%)4.1 (18,785)
Matches: Very close colour· Same finish: matte· Both claim transfer resistance
Differences: Warm rather than cool undertone· Buildable rather than opaque (opacity)· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
84
Finish & visual result
84
Wear & performance
61
Comfort & suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Buildable rather than opaque (opacity) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim hydration
Differences: Buildable rather than opaque (opacity)· 10-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
84
Wear & performance
33
Comfort & suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: a classic, bright, blue-red for a hollywood star pout
Differences: Neutral rather than cool undertone· Not listed rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
50
Wear & performance
40
Comfort & suitability
70
Very close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Ulta Beauty Collection Luxe Satin Lipstick in Cherry Picked 303, against MAC Cosmetics Locked Kiss Ink Lipstick in Ruby True. Every attribute compared, with its share of the score.
ComparedYour shadeRuby TrueClosest shade matchCherry Picked 303How they compareScore
Shade match60% of overall94
Colour60%98#cf1a2d#d30a2cLooks identicalColour difference 0.8 (0 is identical)
Depth15%100MediumMediumSameDepth difference 0.1 on the 0–100 scale
Undertone13%60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall88
Finish55%78MatteSatinCloseSatin finish rather than matte
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall40
Longevity60%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 85/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 300 Le Rouge Paris, against MAC Cosmetics Locked Kiss Ink Lipstick in Ruby True. Every attribute compared, with its share of the score.
ComparedYour shadeRuby TrueClosest overall alternative300 Le Rouge ParisHow they compareScore
Shade match60% of overall92
Colour60%87#cf1a2d#c42635Very close colourColour difference 2.7 (0 is identical)
Depth15%97MediumMediumSameDepth difference 1.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall76
Longevity60%6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 90/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $13 more
