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Locked Kiss Ink Lipstick Upgraded dupes and alternatives MAC Cosmetics

Mauve · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Stila Stay All Day Liquid Lipstick Matte Parma

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
UpgradedChange shade
Colour family, undertone and depth: Mauve · Cool · Light
Finish and opacity: Matte · Opaque
The match
Stila
Parma
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
87out of 100
Colour
79
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Movie Maker

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
MAC Cosmetics
UpgradedChange shade
Colour family, undertone and depth: Mauve · Cool · Light
Finish and opacity: Matte · Opaque
The match
NYX Professional Makeup
Movie Maker
Colour family, undertone and depth: Brown · Cool · Medium
Finish and opacity: Opaque
Overall match
87out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Comfort (Comfort & suitability)
70
Match price
$13Ulta BeautyUlta Beauty
$22 less (63%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $48SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Rose rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Rose rather than mauve · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: a deep cool-toned rosewood

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Rouge Dior On Stage Matte Lipstick

    110 Magnetic Nude
    Shade match 77
    $48SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Nude rather than mauveDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than mauve · Does not claim hydration

    Retailer shade note: a cool nude

    High confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    127 Frozen Pomegranate
    Shade match 85
    $16SephoraSephora$19 less (54%)

    Matches: Near-identical swatch colourSame cool undertoneSame finish: matte

    Differences: Red rather than mauve10-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    57
    Comfort & suitability
    100

    Looks identical · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Red rather than mauve · 10-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: matte berry red

    High confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Sugar Plum
    Shade match 85
    $26SephoraSephora$9 less (26%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Plum rather than mauveLong-wearing rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: rosy plum with a matte finish

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Rouge Dior On Stage Matte Lipstick

    422 Rosewood Glam
    Shade match 74
    $48Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertoneRose rather than mauveDoes not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · Does not claim hydration

    Retailer shade note: a deep rosewood

    Medium confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 79
    $34SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Red rather than mauve12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Red rather than mauve · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Sitting Pretty
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Very close colourSame opacity: opaqueBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: light rose

    High confidence· Digital match

    View match
  8. Shade match 76
    $9.99TargetTarget$25.01 less (71%)

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than mauve16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · 16-hour wear rather than 24-hour wear (longevity) · Does not claim hydration

    High confidence· Digital match

    View match
  9. #11 · Gucci

    Velvet Matte Lipstick

    208 They Met in Argentina
    Shade match 71
    $49SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Warm rather than cool undertoneRose rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: warm rosewood

    High confidence· Digital match

    View match
  10. #12 · Milani

    Color Fetish Matte Lipstick

    Petal
    Shade match 81
    $11.99Ulta BeautyUlta Beauty$23.01 less (66%)

    Matches: Near-identical swatch colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertonePink rather than mauveNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: rosy pink

    High confidence· Digital match

    View match
  11. #13 · Dior

    Rouge Dior Lipstick

    558 Grace
    Shade match 85
    $50SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Pink rather than mauve12-hour wear rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    37
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: a deep blue -toned pink

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Warm Up
    Shade match 73
    $11Ulta BeautyUlta Beauty(product price)$24 less (69%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim transfer resistance

    Differences: Warm rather than cool undertoneRose rather than mauve16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · 16-hour wear rather than 24-hour wear (longevity) · Does not claim hydration

    Retailer shade note: red rose

    High confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Glossy Lip Stain

    Power Mauves
    Shade match 83
    $7Ulta BeautyUlta Beauty$28 less (80%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Buildable rather than opaque (opacity)Long-wearing rather than 24-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Long-wearing rather than 24-hour wear (longevity) · Does not claim hydration

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  14. #16 · ILIA

    Lip Sketch Hydrating Crayon

    Gala
    Shade match 79
    $27SephoraSephora$8 less (23%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Warm rather than cool undertoneRose rather than mauve12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    37
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: Brick Rose

    High confidence· Digital match

    View match
  15. #17 · Gucci

    Glow & Care Shine Lipstick

    215 Julie Blush
    Shade match 76
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame opacity: opaqueBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Rose rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: peach rosewood

    High confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Rosy Mauve
    Shade match 77
    $28SephoraSephora$7 less (20%)

    Matches: Same finish: matteSame opacity: opaqueBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than mauveNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: midtone rose

    High confidence· Digital match

    View match
  17. #19 · Maybelline

    SuperStay Ink Crayon Lipstick

    125 Check Yourself
    Shade match 71
    $6.99$13.99WalgreensWalgreens$28.01 less (80%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Warm rather than cool undertonePink rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    High confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Neutral rather than cool undertoneRed rather than mauve12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    37
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than mauve · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  19. #21 · Dior

    Rouge Dior Lipstick

    720 Icone
    Shade match 80
    $50SephoraSephoraCosts $15 more

    Matches: Very close colourSame opacity: opaqueBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than mauve12-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    37
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · 12-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: the iconic rosewood

    High confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Spiced Cider
    Shade match 79
    $12.49Ulta BeautyUlta Beauty(product price)$22.51 less (64%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Berry rather than mauveNot listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than mauve · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium brown berry

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    SuperStay Ink Crayon Lipstick

    45 Hustle In Heels
    Shade match 69
    $6.99$13.99WalgreensWalgreens$28.01 less (80%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Warm rather than cool undertonePink rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Worth It Medium
    Shade match 78
    $12.49Ulta BeautyUlta Beauty(product price)$22.51 less (64%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Nude rather than mauveNot listed rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than mauve · Not listed rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: pink brown nude

    High confidence· Digital match

    View match
  23. #25 · Revlon

    ColorStay Overtime Lipcolor

    Stay Currant
    Shade match 68
    $14.49CVSCVS$20.51 less (59%)

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim hydration

    Differences: Warm rather than cool undertonePlum rather than mauve16-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than mauve · 16-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  24. #26 · RMS Beauty

    Legendary Serum Lipstick

    Angela
    Shade match 77
    $36Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Brown rather than mauveLong-wearing rather than 24-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: rose brown

    High confidence· Digital match

    View match
  25. #27 · Lancôme

    Lip Idôle CuddleBlur Lip Velvet

    60 Million-Dollar Berry
    Shade match 79
    $32Ulta BeautyUlta Beauty$3 less (9%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertonePlum rather than mauveBuildable rather than opaque (opacity)

    Score details
    Shade match
    79
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Plum rather than mauve · Buildable rather than opaque (opacity) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: neutral merlot burgundy

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    L'Absolu Rouge Cream Lipstick

    391 Exotic Orchid
    Shade match 78
    $35Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertonePink rather than mauveCream rather than matte (finish)

    Score details
    Shade match
    78
    Finish & visual result
    56
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Pink rather than mauve · Cream rather than matte (finish) · 18-hour wear rather than 24-hour wear (longevity)

    High confidence· Digital match

    View match
  27. #29 · Dior

    Rouge Dior On Stage

    390 Redwood Star
    Shade match 71
    $48SephoraSephoraCosts $13 more

    Matches: Same opacity: opaqueBoth claim hydration

    Differences: Neutral rather than cool undertoneRed rather than mauveLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than mauve · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: A blueish brown red

    High confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Glossy Lip Stain

    Fuchsia Fantasy
    Shade match 77
    $4.50$5.49TargetTarget$30.50 less (87%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Pink rather than mauveBuildable rather than opaque (opacity)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than mauve · Buildable rather than opaque (opacity) · Long-wearing rather than 24-hour wear (longevity) · Does not claim hydration

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Stila Stay All Day Liquid Lipstick Matte in Parma, against MAC Cosmetics Locked Kiss Ink Lipstick in Upgraded. Every attribute compared, with its share of the score.

ComparedYour shadeUpgradedClosest shade matchParmaScore
Shade match60% of overall87
Colour79#ac3f45#9e4a48Close colourColour difference 3.7 (0 is identical)
Depth100LightDeep / darkCloseDepth difference 0.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall61
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Stay All Day Liquid Lipstick Matte in Parma.

Same or better

  • $10 less
  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim transfer resistance
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • 12-hour wear longevity instead of 24-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionlight lavender mauvedeep muted mauve
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Movie Maker, against MAC Cosmetics Locked Kiss Ink Lipstick in Upgraded. Every attribute compared, with its share of the score.

ComparedYour shadeUpgradedClosest overall alternativeMovie MakerScore
Shade match60% of overall86
Colour92#ac3f45#a9444cVery close colourColour difference 2.0 (0 is identical)
Depth99LightMediumCloseDepth difference 0.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30MauveBrownSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall76
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Movie Maker.

Same or better

  • $22 less
  • Very close colour
  • Same cool undertone
  • Same opacity: opaque
  • Both claim transfer resistance
  • Both claim comfort

Different

  • 16-hour wear longevity instead of 24-hour wear
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionlight lavender mauvemedium rosy brown
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Stila Stay All Day Liquid Lipstick Matte Parma

Best price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Movie Maker

Match price
$13Ulta BeautyUlta Beauty
$22 less (63%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.