Locked Kiss Ink Lipstick Gossip dupes and alternatives MAC Cosmetics
4.5 (888)·Pink · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same finish: matte
Differences: Red rather than pink· Buildable rather than opaque (opacity)· 12-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
79
Finish & visual result
84
Wear & performance
61
Comfort & suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Red rather than pink · Buildable rather than opaque (opacity) · 12-hour wear rather than 24-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same opacity: opaque· Both claim hydration
Differences: Warm rather than cool undertone· Red rather than pink· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Same opacity: opaque· Both claim hydration
Differences: Warm rather than cool undertone· Red rather than pink· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Red rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Both claim comfort· Both claim hydration
Differences: Warm rather than cool undertone· Red rather than pink· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
78
Wear & performance
58
Comfort & suitability
100
Very close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance
Matches: Same cool undertone· Same finish: matte· Same opacity: opaque
Differences: Red rather than pink· 16-hour wear rather than 24-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
69
Finish & visual result
100
Wear & performance
52
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Red rather than pink · 16-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
$12Ulta Beauty(product price)$23 less (66%)4.4 (20,683)
Matches: Very close colour· Both claim comfort· Both claim hydration
Differences: Neutral rather than cool undertone· Red rather than pink· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
79
Finish & visual result
50
Wear & performance
58
Comfort & suitability
100
Very close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than pink · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance
Differences: Warm rather than cool undertone· Red rather than pink· 16-hour wear rather than 24-hour wear (longevity)
Score details
Shade match
68
Finish & visual result
100
Wear & performance
52
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than pink · 16-hour wear rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
$27Ulta Beauty(product price)$8 less (23%)4.7 (677)
Matches: Same finish: matte· Both claim transfer resistance· Both claim comfort
Differences: Neutral rather than cool undertone· Red rather than pink· Buildable rather than opaque (opacity)
Score details
Shade match
66
Finish & visual result
84
Wear & performance
57
Comfort & suitability
100
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than pink · Buildable rather than opaque (opacity) · 10-hour wear rather than 24-hour wear (longevity)
$25Ulta Beauty(product price)$10 less (29%)4.6 (2,318)
Matches: Same opacity: opaque· Both claim comfort· Both claim hydration
Differences: Warm rather than cool undertone· Shimmer rather than matte (finish)· Long-wearing rather than 24-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
47
Wear & performance
58
Comfort & suitability
100
Close colour · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Shimmer rather than matte (finish) · Long-wearing rather than 24-hour wear (longevity) · Does not claim transfer resistance
Differences: Red rather than pink· Shimmer rather than matte (finish)· Not listed rather than 24-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
4
Wear & performance
40
Comfort & suitability
40
Very close colour · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than pink · Shimmer rather than matte (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Charlotte Tilbury Matte Revolution Hydrating Lipstick in Walk of No Shame, against MAC Cosmetics Locked Kiss Ink Lipstick in Gossip. Every attribute compared, with its share of the score.
ComparedYour shadeGossipClosest shade matchWalk of No ShameHow they compareScore
Shade match60% of overall89
Colour60%90#a3021a#9d1717Very close colourColour difference 2.3 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Overall match 79/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Locked Kiss 24HR Lipstick in Ruby True, against MAC Cosmetics Locked Kiss Ink Lipstick in Gossip. Every attribute compared, with its share of the score.
ComparedYour shadeGossipClosest overall alternativeRuby TrueHow they compareScore
Shade match60% of overall80
Colour60%89#a3021a#97131eVery close colourColour difference 2.4 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.4 on the 0–100 scale
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 87/100Shade match 80/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$3 less (9%)
