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Studio Fix Powder Plus Foundation NC30 dupes and alternatives MAC Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Illusion Luminous Glow Foundation SPF 30 4

The equivalent shade: scored on colour, depth and undertone only.

The match
Hourglass
4
Depth and undertone: Light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 27S Light-Medium Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
27S Light-Medium Sand
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
95out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $40SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for light to medium skin with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M4
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light to medium w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 97
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  4. Shade match 98
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $15.13WalmartWalmart$23.87 less (61%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Beige
    Shade match 96
    $11.97WalmartWalmart$27.03 less (69%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · RMS Beauty

    ReEvolve Natural Finish Foundation

    33.5
    Shade match 98
    $59Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    66
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: warm tawny peach

    High confidence· Digital match

    View match
  8. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cheesecake 250G
    Shade match 95
    $37SephoraSephora$2 less (5%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: Light-Medium skin with a golden undertone

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Timeless Hydrating Foundation

    29N Light-Medium Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. #13 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Light Cool
    Shade match 99
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    99
    Finish & visual result
    50
    Wear & performance
    67
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: light beige with pinky -peach undertone for light to medium skin

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $56Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light with warm yellow undertones

    High confidence· Digital match

    View match
  13. Shade match 97
    $28SephoraSephora$11 less (28%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    51
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: latte - light tan skin with golden undertones

    High confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NC30 (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Drift 3.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Drift 3.8

    • Very close colour
    • Light medium · Warm · peach undertone

    $39

  2. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm Peach

    • Very close colour
    • Light · Warm · peach undertone

    $42

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Close colour
    • Light · Warm · golden undertone

    $12

  6. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 4, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC30. Every attribute compared, with its share of the score.

ComparedYour shadeNC30Closest shade match4Score
Shade match55% of overall99
Colour98#e8b187#e9b38aLooks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLightCloseDepth difference: 0.9
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall70
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 77/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 4.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Adds SPF 30

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapPowder-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC30. Every attribute compared, with its share of the score.

ComparedYour shadeNC30Closest overall alternative27S Light-Medium SandScore
Shade match55% of overall97
Colour96#e8b187#e7b387Looks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 95/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 27S Light-Medium Sand.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Hourglass Illusion Luminous Glow Foundation SPF 30 4

Best price
$60SephoraSephora
Costs $21 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 27S Light-Medium Sand

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.