Beautler.Your beauty butler

Studio Fix Powder Plus Foundation NC44 dupes and alternatives MAC Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 5

The equivalent shade: scored on colour, depth and undertone only.

The match
Fenty Beauty
5
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
37G Medium-Tan Golden
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    93
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: for medium rich warm skin with a golden hue

    High confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M7
    Shade match 91
    $54Ulta BeautyUlta BeautyCosts $15 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Does not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium w/ beige undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $40SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm neutral

    High confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 93
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Warm
    Shade match 97
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 97
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Beige
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. Shade match 98
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    48
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for medium rich warm skin with a golden hue

    High confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macchiato 400G
    Shade match 98
    $37SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: Medium-Tan skin with a peachy-golden undertone

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 97
    $37SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    48
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for medium warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  12. #14 · Too Faced

    Born This Way Soft Matte Foundation

    Vanilla
    Shade match 90
    $48SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 99
    $60SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim 12-hour wear

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    35
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light medium, warm peach

    High confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NC44 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Looks identical
    • Medium light · Warm · golden undertone

    $8

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  4. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 5, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest shade match5Score
Shade match55% of overall99
Colour99#e0a674#e0a573Looks identicalColour difference 0.3 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC44. Every attribute compared, with its share of the score.

ComparedYour shadeNC44Closest overall alternative37G Medium-Tan GoldenScore
Shade match55% of overall88
Colour95#e0a674#e0a271Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65Warm · goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 37G Medium-Tan Golden.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Olive rather than warm undertone
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 5

Best price
$40SephoraSephora
Costs $1 more

Your shade $39 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 37G Medium-Tan Golden

Best price
$42SephoraSephora
Costs $3 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.