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Studio Fix Powder Plus Foundation NW44 dupes and alternatives MAC Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol9Vegan5Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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Only showing matches cruelty-free.

  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Tarte Timeless Hydrating Foundation 38N Medium-Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW44Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
38N Medium-Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW44Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
31 Medium Deep Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
70
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    32 Medium Deep Neutral
    Shade match 93
    $38SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 92
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    34 Medium Deep Warm
    Shade match 84
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    30
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 75
    $14.99TargetTarget$24.01 less (62%)

    Natural · Medium coverage

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Described as medium tan, yours as rich deepSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW44 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Nearest in this range
    • Light · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest shade match38N Medium-Tan NeutralScore
Shade match55% of overall95
Colour93#d58d5d#d99266Very close colourColour difference 1.8 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.

ComparedYour shadeNW44Closest overall alternative31 Medium Deep NeutralScore
Shade match55% of overall93
Colour90#d58d5d#d08659Very close colourColour difference 2.2 (0 is identical)
Depth94MediumMedium tanCloseDepth difference: 3.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall70
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 38N Medium-Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.