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Studio Fix Powder Plus Foundation NC40 dupes and alternatives MAC Cosmetics

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free12No drying alcohol12Vegan8Cruelty-free, applied. RemoveOil-free0With SPF1Mineral1

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12 of 30

Only showing matches cruelty-free.

  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Tarte Timeless Hydrating Foundation 35H Medium Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NC40Change shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tarte
35H Medium Honey
Depth and undertone: Light · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
86
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 19 Light Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NC40Change shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
19 Light Medium Warm
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
70
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    16 Light Medium Neutral
    Shade match 89
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    20 Light Medium Neutral
    Shade match 85
    $38SephoraSephora$1 less (3%)

    Matches: Similar undertone (neutral vs warm)Same matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    24 Medium Warm
    Shade match 84
    $38SephoraSephora$1 less (3%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral
    Shade match 83
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  5. #7 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 82
    $38SephoraSephora$1 less (3%)

    Matches: Same matte finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Baklava 340G
    Shade match 90
    $37SephoraSephora$2 less (5%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: Medium skin with a neutral-golden undertone

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Nude 16
    Shade match 83
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Very close colourSame matte finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium/tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G
    Shade match 88
    $37SephoraSephora$2 less (5%)

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: Medium-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Both claim a blurring effectBoth claim 12-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #12 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M4
    Shade match 91
    $69SephoraSephoraCosts $30 more

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    51
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NC40 (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC27

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC27

    • Slight colour difference
    • Medium light · Warm · peach undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  2. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Neutral

    • Very close colour
    • Light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Close colour
    • Light medium · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 35H Medium Honey, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC40. Every attribute compared, with its share of the score.

ComparedYour shadeNC40Closest shade match35H Medium HoneyScore
Shade match55% of overall92
Colour86#f5b175#f2b282Very close colourColour difference 2.8 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 35H Medium Honey.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 19 Light Medium Warm, against MAC Cosmetics Studio Fix Powder Plus Foundation in NC40. Every attribute compared, with its share of the score.

ComparedYour shadeNC40Closest overall alternative19 Light Medium WarmScore
Shade match55% of overall89
Colour83#f5b175#edb783Close colourColour difference 3.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall70
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 19 Light Medium Warm.

Same or better

  • $1 less
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 8-hour wear
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 35H Medium Honey

Match price
$42Ulta BeautyUlta Beauty
Costs $3 more

Your shade $39 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 19 Light Medium Warm

Best price
$38SephoraSephora
$1 less (3%)

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.