Beautler.Your beauty butler

Fit Me Blush 45 Plum dupes and alternatives Maybelline

Plum · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Sort

30 matches

Closest shade matchClosest overall alternative: Rare Beauty Soft Pinch Luminous Powder Blush Truth

The equivalent shade and the most similar blush overall.

Your shade
Maybelline
45 PlumChange shade
Colour family, undertone and depth: Plum · Cool · Light
Finish and pigmentation: Natural · Opaque
The match
Rare Beauty
Truth
Colour family, undertone and depth: Plum · Cool · Light
Finish and pigmentation: Dewy · Buildable
Overall match
77out of 100
Shade (Shade match)
90
Finish (Finish, pigmentation & format)
66
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
96
Shade match
90out of 100
Colour
84
Depth
90
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$27SephoraSephora
Costs $17.01 more

Your shade $9.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Glow Play Cushiony Blush

    Totally Synced
    Shade match 83
    $34SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneSame pigmentation: opaque

    Differences: Mauve rather than plumDewy rather than natural (finish)Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    78
    Wear & performance
    50
    Comfort & skin suitability
    78

    Very close colour · Dewy · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than plum · Dewy rather than natural (finish) · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: pastel lilac

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Stay Vulnerable Melting Cream Blush

    Nearly Mauve
    Shade match 83
    $24SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame cool undertoneSame finish: natural

    Differences: Mauve rather than plumSheer rather than opaque (pigmentation)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    100

    Very close colour · Natural · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Mauve rather than plum · Sheer rather than opaque (pigmentation)

    Retailer shade note: true mauve

    Medium confidence· Digital match

    View match
  3. #4 · Hourglass

    Ambient Lighting Blush

    Mood Exposure
    Shade match 80
    $48SephoraSephoraCosts $38.01 more

    Matches: Same cool undertoneSame pigmentation: opaqueBoth claim comfort

    Differences: DeeperDewy rather than natural (finish)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    78
    Wear & performance
    50
    Comfort & skin suitability
    96

    Close colour · Dewy · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Dewy rather than natural (finish)

    Retailer shade note: A soft plum blush fused with Mood Light to brighten the complexion

    Medium confidence· Digital match

    View match
  4. #5 · Patrick Ta

    Major Headlines Double-Take Crème & Powder Blush Duo

    Out Of Office
    Shade match 75
    $40SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneSame finish: natural

    Differences: Pink rather than plumLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    58

    Close colour · Natural

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    Multi-Stick Cream Blush + Highlighter + Lip Tint

    Tenderly
    Shade match 63
    $25.20$36SephoraSephoraCosts $15.21 more

    Matches: Same finish: naturalSame pigmentation: opaqueBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than plum

    Score details
    Shade match
    63
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    80

    Close colour · Natural · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than plum

    Retailer shade note: washed pink

    Medium confidence· Digital match

    View match
  6. #7 · Lawless

    Pinch My Cheeks Soft-Blur Cream Blush

    Duchess
    Shade match 69
    $29SephoraSephoraCosts $19.01 more

    Matches: Same cool undertoneSame finish: naturalBoth claim comfort

    Differences: Rose rather than plumBuildable rather than opaque (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    88

    Close colour · Natural · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than plum · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: soft blushing rose

    Medium confidence· Digital match

    View match
  7. #8 · Yves Saint Laurent

    Make Me Blush 12H Blurring Liquid Blush

    80 Fig Fantasy
    Shade match 69
    $40SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneSame pigmentation: opaqueBoth claim comfort

    Differences: Pink rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Pink rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: mauve pink

    Medium confidence· Digital match

    View match
  8. #9 · MERIT

    Flush Balm Cream Blush

    Stockholm
    Shade match 74
    $30SephoraSephoraCosts $20.01 more

    Matches: Same cool undertoneSame finish: naturalBoth claim comfort

    Differences: Pink rather than plumSheer rather than opaque (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    78

    Close colour · Natural · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than plum · Sheer rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: baby pink

    Medium confidence· Digital match

    View match
  9. #10 · Westman Atelier

    Baby Cheeks Lip + Cheek Cream Blush Stick

    Petal
    Shade match 62
    $48SephoraSephoraCosts $38.01 more

    Matches: Same finish: naturalClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than plumDoes not claim comfort

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    54

    Close colour · Natural

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than plum · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: dusty nude rose

    Medium confidence· Digital match

    View match
  10. #11 · Clinique

    Cheek Pop Powder Blush

    Heather Pop
    Shade match 74
    $32Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Same finish: natural

    Differences: Neutral rather than cool undertoneMauve rather than plumSheer rather than opaque (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    66

    Close colour · Natural · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Mauve rather than plum · Sheer rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  11. #12 · Armani Beauty

    Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm

    5, Mauve Blush
    Shade match 75
    $39SephoraSephoraCosts $29.01 more

    Matches: Claims hydration

    Differences: Neutral rather than cool undertoneMauve rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    54

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Mauve rather than plum · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Combination, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: neutral pink mauve

    Medium confidence· Digital match

    View match
  12. #13 · Haus Labs

    Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick

    Glassy Hibiscus
    Shade match 75
    $34SephoraSephoraCosts $24.01 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: DeeperMauve rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    66
    Wear & performance
    40
    Comfort & skin suitability
    80

    Close colour · Dewy · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Mauve rather than plum · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · 8-hour wear rather than not listed (longevity)

    Retailer shade note: deep mauve

    Medium confidence· Digital match

    View match
  13. #14 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Blush

    Snapdragon
    Shade match 70
    $6$12Ulta BeautyUlta Beauty$3.99 less (40%)

    Matches: Same cool undertone

    Differences: LighterMauve rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    74
    Wear & performance
    50
    Comfort & skin suitability
    66

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Mauve rather than plum · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  14. #15 · Makeup By Mario

    Soft Pop Plumping Cream Blush Veil

    Rose Crush
    Shade match 77
    $34SephoraSephoraCosts $24.01 more

    Matches: Near-identical swatch colourBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    55
    Wear & performance
    50
    Comfort & skin suitability
    78

    Looks identical · Dewy · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than plum · Dewy rather than natural (finish) · Sheer rather than opaque (pigmentation) · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: spiced rose

    Medium confidence· Digital match

    View match
  15. #16 · NARS

    Talc-Free Powder Blush

    Behave - 900
    Shade match 70
    $36Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Same cool undertoneBoth claim comfort

    Differences: Mauve rather than plumBuildable rather than opaque (pigmentation)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than plum · Buildable rather than opaque (pigmentation) · 16-hour wear rather than not listed (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: matte pink mauve

    Medium confidence· Digital match

    View match
  16. #17 · Charlotte Tilbury

    Airbrush Powder Blush Blur

    Pillow Talk Medium
    Shade match 73
    $43Ulta BeautyUlta BeautyCosts $33.01 more

    Matches: Same cool undertoneClaims transfer resistanceClaims waterproof

    Differences: Pink rather than plumBuildable rather than opaque (pigmentation)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    54

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than plum · Buildable rather than opaque (pigmentation) · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Normal, Combination, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: rosy pink with cool undertones (dream blur matte)

    Medium confidence· Digital match

    View match
  17. #18 · Natasha Denona

    Hy-Blush Cloudy Cream Cheek Duo

    Lush Lila

    Matched on the lighter blush pan

    Shade match 73
    $42SephoraSephoraCosts $32.01 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: Mauve rather than plumDewy rather than natural (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    66
    Wear & performance
    40
    Comfort & skin suitability
    85

    Close colour · Dewy · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Mauve rather than plum · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: champagne pink lavender/pink lavender

    Medium confidence· Digital match

    View match
  18. #19 · NARS

    Insatiable Liquid Blush

    ORGASM CRUSH
    Shade match 79
    $36Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Berry rather than plumShimmer rather than natural (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    53
    Wear & performance
    40
    Comfort & skin suitability
    78

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than plum · Shimmer rather than natural (finish) · Buildable rather than opaque (pigmentation) · 16-hour wear rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: shimmering mulberry

    Medium confidence· Digital match

    View match
  19. #20 · Anastasia Beverly Hills

    Cream Stick Blush with Brush Applicator

    Pink Dahlia
    Shade match 70
    $32SephoraSephoraCosts $22.01 more

    Matches: Claims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    66
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Dewy · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than plum · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: rose petal pink

    Medium confidence· Digital match

    View match
  20. #21 · Rare Beauty

    Soft Pinch Liquid Blush

    Hope
    Shade match 70
    $25SephoraSephoraCosts $15.01 more

    Matches: Same cool undertoneBoth claim comfort

    Differences: Mauve rather than plumDewy rather than natural (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    66
    Wear & performance
    40
    Comfort & skin suitability
    96

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than plum · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: nude mauve

    Medium confidence· Digital match

    View match
  21. #22 · Pat McGrath Labs

    Skin Fetish Divine Blush

    Divine Rose
    Shade match 64
    $39SephoraSephoraCosts $29.01 more

    Matches: Same cool undertoneBoth claim comfort

    Differences: Rose rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    74
    Wear & performance
    50
    Comfort & skin suitability
    96

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than plum · Buildable rather than opaque (pigmentation)

    Retailer shade note: cool mauve rose demi-matte

    Medium confidence· Digital match

    View match
  22. #23 · Anastasia Beverly Hills

    Blurring Serum Blush

    Baby Pink
    Shade match 60
    $25SephoraSephoraCosts $15.01 more

    Matches: Same cool undertoneSame finish: naturalClaims hydration

    Differences: Noticeably different swatch colourLighterPink rather than plum

    Score details
    Shade match
    60
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    61

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: cool-toned pink

    Medium confidence· Digital match

    View match
  23. #24 · Westman Atelier

    Baby Cheeks Lip + Cheek Cream Blush Stick

    Coquette
    Shade match 56
    $48SephoraSephoraCosts $38.01 more

    Matches: Same finish: naturalClaims hydration

    Differences: Warm rather than cool undertonePeach rather than plumDoes not claim comfort

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    54

    Close colour · Natural

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Peach rather than plum · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily (skin types)

    Retailer shade note: bright pinky peach

    Medium confidence· Digital match

    View match
  24. #25 · Lawless

    Pinch My Cheeks Soft-Blur Cream Blush

    Angel
    Shade match 60
    $29SephoraSephoraCosts $19.01 more

    Matches: Same finish: naturalBoth claim comfort

    Differences: DeeperNeutral rather than cool undertoneRose rather than plum

    Score details
    Shade match
    60
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Neutral rather than cool undertone · Rose rather than plum · Buildable rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: nude rose

    Medium confidence· Digital match

    View match
  25. #26 · DIBS Beauty

    Desert Island Duo Blush + Bronzer Stick

    Shade 2.5 - Cool Girl / No Shade

    Matched on the Cool Girl pan

    Shade match 59
    $36Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Same cool undertoneSame finish: naturalClaims hydration

    Differences: Noticeably different swatch colourPink rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    61

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than plum · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: happy pink with lilac undertones / medium with neutral universal undertones

    Medium confidence· Digital match

    View match
  26. #27 · NARS

    Talc-Free Powder Blush

    Impassioned - 903
    Shade match 66
    $36SephoraSephoraCosts $26.01 more

    Matches: Same cool undertoneBoth claim comfort

    Differences: LighterMauve rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Mauve rather than plum · Buildable rather than opaque (pigmentation) · 16-hour wear rather than not listed (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily (skin types)

    Retailer shade note: matte pink orchid

    Medium confidence· Digital match

    View match
  27. #28 · Armani Beauty

    Cheek Tint Longwear Lightweight Liquid Blush

    53 Bold Pink
    Shade match 59
    $40SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneSame finish: naturalBoth claim comfort

    Differences: Noticeably different swatch colourLighterPink rather than plum

    Score details
    Shade match
    59
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · Buildable rather than opaque (pigmentation) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: cool baby pink

    Medium confidence· Digital match

    View match
  28. #29 · Clinique

    Cheek Pop Powder Blush

    Pink Pop
    Shade match 66
    $32Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Same cool undertoneSame finish: natural

    Differences: Pink rather than plumSheer rather than opaque (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    66

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than plum · Sheer rather than opaque (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  29. #30 · ILIA

    Soft Focus Blurring Blush - Talc-Free Powder Blush

    Glimpse
    Shade match 64
    $36Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Same cool undertoneSame finish: naturalBoth claim comfort

    Differences: Rose rather than plumSheer rather than opaque (pigmentation)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than plum · Sheer rather than opaque (pigmentation) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: mauve rose

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Rare Beauty Soft Pinch Luminous Powder Blush in Truth, against Maybelline Fit Me Blush in 45 Plum. Every attribute compared, with its share of the score.

ComparedYour shade45 PlumClosest matchTruthScore
Shade match55% of overall90
Colour84#d5939d#e598a5Close colourColour difference 3.1 (0 is identical)
Depth90LightLightSameDepth difference 4.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared66
Finish67NaturalDewySome differenceDewy finish rather than natural
Pigmentation65OpaqueBuildableSome differenceBuildable rather than opaque
Formatnot comparableNot listedPowderNot listed for eitherFormat not listed for one product
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared96
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types92Combination, Dry, Normal, OilyCombination, Dry, Normal, Oily, SensitiveCloseBoth marketed for combination, dry, normal, oily skin
Overall match 77/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Soft Pinch Luminous Powder Blush in Truth.

Same or better

  • Same cool undertone
  • Claims transfer resistance
  • Claims waterproof
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Dewy finish instead of natural
  • Buildable pigmentation instead of opaque
  • Long-wearing longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedmauve maroon
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Truth

Best price
$27SephoraSephora
Costs $17.01 more

Your shade $9.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.