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Super Stay Up to 24HR Hybrid Powder-Foundation 110 dupes and alternatives Maybelline

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Illumination SPF 50+ Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Light
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 110

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
110Change shade
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
The match
Maybelline
110
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Overall match
95out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$11.19Ulta BeautyUlta Beauty
$4.80 less (30%)

Your shade $15.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $69Ulta BeautyUlta BeautyCosts $53.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $42SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 98
    $52Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $5.60$8Ulta BeautyUlta Beauty$10.39 less (65%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  5. Shade match 99
    $52Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 90
    $55SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin

    Retailer shade note: L2 - Very light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1W Brioche
    Shade match 97
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Natural
    Shade match 97
    $12.99Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.2N
    Shade match 97
    $9.80$14Ulta BeautyUlta Beauty$6.19 less (39%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Super Stay Lumi-Matte Foundation

    112
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $40Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for light skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Porcelain
    Shade match 96
    $11.97WalmartWalmart$4.02 less (25%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Porcelain
    Shade match 95
    $12.99Ulta BeautyUlta Beauty$3 less (19%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Cushion Foundation

    50 Neutral
    Shade match 89
    $19.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  16. #18 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Porcelain
    Shade match 97
    $3.89$5.99Ulta BeautyUlta Beauty$12.10 less (76%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $60SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 97
    $24SephoraSephoraCosts $8.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Best Skin Ever Liquid Foundation

    08Y
    Shade match 96
    $24SephoraSephoraCosts $8.01 more

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  20. Shade match 91
    $40SephoraSephoraCosts $24.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for fair skin with warm olive undertones

    Medium confidence· Digital match

    View match
  21. Shade match 97
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC5
    Shade match 96
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with golden undertone for very fair skin

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    411 Beige Ivory
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Neutral
    Shade match 88
    $52SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    410 Ivory
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    405 Porcelain
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. Shade match 87
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Beige 118
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  29. #31 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    2N1 Desert Beige
    Shade match 88
    $52Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    48
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  30. Shade match 98
    $58SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with golden undertones

    Medium confidence· Digital match

    View match
  31. Shade match 98
    $36SephoraSephoraCosts $20.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    52
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: light - warm

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 110 (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Looks identical
    • Very fair · Warm undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Looks identical
    • Very fair · Warm · yellow undertone

    $30

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $35

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Close colour
    • Very fair · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Illumination SPF 50+ in Light, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest shade matchLightScore
Shade match55% of overall99
Colour99#f9dabe#f9d9bcLooks identicalColour difference 0.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Illumination SPF 50+ in Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Adds SPF 50

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 110, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest overall alternative110Score
Shade match55% of overall95
Colour93#f9dabe#fbe0c5Very close colourColour difference 1.8 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wear30-hour wearSome difference30-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 95/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 110.

Same or better

  • $4.80 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Illumination SPF 50+ Light

Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 110

Best price
$11.19Ulta BeautyUlta Beauty
$4.80 less (30%)

Your shade $15.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.