Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $15.99 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $15.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 66% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVS
SephoraCosts $48.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with golden undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $53.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $36.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $37.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Not marketed for combination/dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Fair with Yellow Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty$3 less (19%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$3 less (19%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $42.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Extra light, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: fair light with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraMacy's$39View at Macy'sSephoraCosts $24.01 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: fair neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: fair with warm yellow undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $23.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Amazon$49.06View at AmazonSephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $53.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: light shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$6.99 less (44%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty$5.99 less (37%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $37.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta BeautyCosts $34.01 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin
Retailer shade note: lightest shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautyUlta Beauty(product price)Costs $30.91 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $37.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistanceContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: extra fair with peachy undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: fair with golden undertone for pale to very light skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm yellow
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $33.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: light, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $8.01 moreMatches: Near-identical swatch colourBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Olive rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $26.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: fair with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 118 (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 02 W
$32
Café Con Leche
$36
Fair 1W
$31
1 Warm
$42
NC11
$30
Very Light 4
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 3 Warm, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 118. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 3 Warm.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 118. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta.
4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Fair 3 Warm
Ulta BeautyYour shade $15.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta
Ulta BeautyYour shade $15.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
