Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.19 at Ulta Beauty · lowest price $11.99 at Walmart
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$11.99View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta Beauty
CVS$21.49View at CVS
Walgreens$21.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.19 at Ulta Beauty
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $4.80 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Amazon$11.19View at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.81 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.80 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $8.80 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.80 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$3.19 less (29%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $33.81 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: very fair skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)Costs $40.81 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $40.81 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $41.81 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Fair with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3.80 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.63 · out of stockView at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $46.81 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Very Fair, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35.71 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $12.81 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very light with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $12.81 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for combination/dry/oily/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraTargetCosts $3.80 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$16View at WalmartUlta Beauty(product price)Costs $40.81 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $27.81 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $12.81 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: light neutral peach
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)Costs $0.80 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $35.71 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $35.71 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta BeautyUlta Beauty(product price)Costs $28.31 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/normal/sensitive skin
Retailer shade note: fair skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $27.81 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: very fair beige with neutral undertone for very fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $12.81 moreMatches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $12.81 moreMatches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $0.80 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartAmazon$8.98View at AmazonTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensUlta Beauty(product price)Costs $12.81 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8.81 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin
Retailer shade note: fair neutral peachy tone
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$2.44 less (22%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 312 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Porcelain
$36
0N1
$34
015 Light
Fair
$12
2 Fair
$36
Tone 3.8 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Warm, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 10 Warm.
7 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
CoverGirl Simply Ageless Skin Perfector Essence Foundation Light
Ulta BeautyYour shade $11.19 at Ulta Beauty · lowest price $11.99 at Walmart
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 10 Warm
SephoraYour shade $11.19 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
