Beautler.Your beauty butler

Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte dupes and alternatives Maybelline

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
375 Soft MatteChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
ColourPop
Deep Dark 210C
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
Costs $0.02 more

Your shade $11.98 at Walmart

Closest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 520C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
375 Soft MatteChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
The match
Gucci
520C
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$69SephoraSephora
Costs $57.02 more

Your shade $11.98 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $69SephoraSephoraCosts $57.02 more

    Matches: Same matte finishSame full coverageBoth claim 24-hour wear

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 90
    $39SephoraSephoraCosts $27.02 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $42.02 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 80
    $69Ulta BeautyUlta Beauty(product price)Costs $57.02 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  5. #7 · Essence

    Foundation Stick

    290
    Shade match 86
    $6.99Ulta BeautyUlta Beauty(product price)$4.99 less (42%)

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Essence

    Foundation Stick

    310
    Shade match 85
    $6.99Ulta BeautyUlta Beauty(product price)$4.99 less (42%)

    Matches: Same cool undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  7. #9 · Temptu

    Perfect Canvas Foundation

    10C Caramel
    Shade match 86
    $34Ulta BeautyUlta BeautyCosts $22.02 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim transfer resistance

    Differences: Natural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: tan shade with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW60
    Shade match 84
    $39SephoraSephoraCosts $27.02 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: rich espresso with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  9. Shade match 84
    $42Ulta BeautyUlta BeautyCosts $30.02 more

    Matches: Similar undertone (neutral vs cool)Same full coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for very deep skin with cool-neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    63N Espresso Neutral
    Shade match 81
    $42SephoraSephoraCosts $30.02 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $42Ulta BeautyUlta BeautyCosts $30.02 more

    Matches: Same full coverageClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    40

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for deep skin with balanced neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 93
    $32SephoraSephoraCosts $20.02 more

    Matches: Very close colourSame cool undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: cool deep cacao

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Very Deep Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)Costs $4.02 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Essence

    Foundation Stick

    260
    Shade match 77
    $6.99Ulta BeautyUlta Beauty(product price)$4.99 less (42%)

    Matches: Same matte finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: tan deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Essence

    Foundation Stick

    320
    Shade match 77
    $6.99Ulta BeautyUlta Beauty(product price)$4.99 less (42%)

    Matches: Same cool undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $48SephoraSephoraCosts $36.02 more

    Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deep cocoa with rich undertones

    Medium confidence· Digital match

    View match
  17. Shade match 86
    $22Ulta BeautyUlta Beauty(product price)Costs $10.02 more

    Matches: Very close colourSimilar undertone (neutral vs cool)

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. Shade match 78
    $12.99Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  19. Shade match 74
    $42.50Ulta BeautyUlta BeautyCosts $30.52 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 72
    $14.50Ulta BeautyUlta Beauty(product price)Costs $2.52 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  21. Shade match 73
    $42.50Ulta BeautyUlta BeautyCosts $30.52 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  22. #24 · Hourglass

    Vanish Seamless Finish Foundation Stick

    17.5 Espresso
    Shade match 80
    $49SephoraSephoraCosts $37.02 more

    Matches: Same cool undertoneSame full coverageBoth claim a lightweight feel

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    52
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool undertones

    Medium confidence· Digital match

    View match
  23. #25 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    38C Magnetic
    Shade match 79
    $47SephoraSephoraCosts $35.02 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim 24-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 68
    $52SephoraSephoraCosts $40.02 more

    Matches: Same matte finishBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: deepest with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  25. Shade match 71
    $55SephoraSephoraCosts $43.02 more

    Matches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 80
    $21$30Ulta BeautyUlta BeautyCosts $9.02 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    80

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  27. #29 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Shade match 78
    $21$30Ulta BeautyUlta BeautyCosts $9.02 more

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  28. Shade match 66
    $40Ulta BeautyUlta Beauty(product price)Costs $28.02 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    66
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: dark brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  29. #31 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    270 P
    Shade match 87
    $24SephoraSephoraCosts $12.02 more

    Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    24
    Wear & performance
    48
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with pink undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Close colour
    • Deep · Cool undertone

    $24

  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Slight colour difference
    • Deep · Cool undertone

    $30

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

  6. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Slight colour difference
    • Very deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte. Every attribute compared, with its share of the score.

ComparedYour shade375 Soft MatteClosest shade matchDeep Dark 210CScore
Shade match55% of overall97
Colour96#795249#794f45Looks identicalColour difference 1.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 520C, against Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte. Every attribute compared, with its share of the score.

ComparedYour shade375 Soft MatteClosest overall alternative520CScore
Shade match55% of overall78
Colour64#795249#7a4d37Slight colour differenceColour difference 5.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 520C.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C

Best price
$12Ulta BeautyUlta Beauty
Costs $0.02 more

Your shade $11.98 at Walmart

Closest overall alternative

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 520C

Best price
$69SephoraSephora
Costs $57.02 more

Your shade $11.98 at Walmart

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.