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Super Stay Vinyl Ink Liquid Lipcolor Wicked dupes and alternatives Maybelline

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Jane Iredale ColorLuxe Hydrating Cream Lipstick Candy Apple

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Maybelline
WickedChange shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: —
The match
Jane Iredale
Candy Apple
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Satin · Opaque
Shade match
95out of 100
Colour
92
Depth
99
Undertone (Undertone and colour family)
100
Best price
$35Ulta BeautyUlta Beauty
Costs $21.01 more

Your shade $13.99 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Powder Kiss Hazy Matte Lipstick Ruby New

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Maybelline
WickedChange shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: —
The match
MAC Cosmetics
Ruby New
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Buildable
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
50
Wear (Wear & performance)
82
Comfort (Comfort & suitability)
70
Match price
$27Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 85
    $13.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame longevity: 16-hour wearBoth claim transfer resistance

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: medium blue red

    High confidence· Digital match

    View match
  2. #4 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 88
    $15.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  3. #5 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Unbreakable
    Shade match 84
    $28SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Glossy · Opaque

    Ingredients (not scored): 34% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: power red

    High confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 81
    $11Ulta BeautyUlta Beauty$2.99 less (21%)

    Matches: Very close colourSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 94
    $37SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame cool undertoneClaims hydration

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 93
    $37SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame cool undertoneClaims hydration

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    High confidence· Digital match

    View match
  7. #9 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 85
    $49SephoraSephoraCosts $35.01 more

    Matches: Both claim transfer resistanceBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: the gucci red matte

    High confidence· Digital match

    View match
  8. Shade match 84
    $48SephoraSephoraCosts $34.01 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: a cool tone red

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $27Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Very close colourBoth claim comfort

    Differences: Neutral rather than cool undertone8-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  10. #12 · Revlon

    Super Lustrous Lipstick

    Uncut Ruby
    Shade match 93
    $6.89TargetTarget$7.10 less (51%)

    Matches: Near-identical swatch colourBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 81
    $34SephoraSephoraCosts $20.01 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  12. #14 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 86
    $50Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Very close colourBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    True Red
    Shade match 89
    $12.49Ulta BeautyUlta Beauty(product price)$1.50 less (11%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims hydration

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: cool medium red

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $12.99Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same cool undertoneBoth claim transfer resistance

    Differences: Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 28% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Classic Wine
    Shade match 86
    $12.49Ulta BeautyUlta Beauty(product price)$1.50 less (11%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Berry rather than redNot listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium raspberry

    High confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    129 Risky Red
    Shade match 79
    $16SephoraSephoraCosts $2.01 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte cool tone red

    High confidence· Digital match

    View match
  17. #19 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 89
    $11.99Ulta BeautyUlta Beauty$2 less (14%)

    Matches: Very close colourBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  18. #20 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 83
    $27SephoraSephoraCosts $13.01 more

    Matches: Both claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: Classic Red

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Both claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: pinky red

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Ruby True
    Shade match 80
    $35Ulta BeautyUlta BeautyCosts $21.01 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Lighter24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: classic blue red

    High confidence· Digital match

    View match
  21. #23 · Revlon

    Super Lustrous Lipstick

    Wine With Everything (Pearl)
    Shade match 88
    $6.89TargetTarget$7.10 less (51%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Berry rather than redNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 78
    $27Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Both claim transfer resistanceBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertone10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Warm rather than cool undertone · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Red Passion
    Shade match 85
    $12.49Ulta BeautyUlta Beauty(product price)$1.50 less (11%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims hydration

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: intense blue red

    High confidence· Digital match

    View match
  24. #26 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 75
    $14.49CVSCVSCosts $0.50 more

    Matches: Same longevity: 16-hour wearBoth claim transfer resistanceClaims hydration

    Differences: Warm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim comfort

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 83
    $27Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Dubonnet Buzz
    Shade match 77
    $27Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Both claim transfer resistanceBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertone10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: deep brown red

    High confidence· Digital match

    View match
  27. #29 · Buxom

    Full-On Plumping Lip Cream

    Sangria
    Shade match 89
    $26Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Very close colourClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: bold red

    Medium confidence· Digital match

    View match
  28. #30 · Buxom

    Full-On Satin Lipstick

    Red My Lips
    Shade match 87
    $26Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Very close colourBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: true red

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Jane Iredale ColorLuxe Hydrating Cream Lipstick in Candy Apple, against Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Wicked. Every attribute compared, with its share of the score.

ComparedYour shadeWickedClosest shade matchCandy AppleScore
Shade match60% of overall95
Colour92#bc0026#b5222cVery close colourColour difference 2.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedSatinNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 77/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale ColorLuxe Hydrating Cream Lipstick in Candy Apple.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim comfort
  • Claims hydration

Different

  • Not listed longevity instead of 16-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionclassic blue-undertoned redcool medium-dark red
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

MAC Cosmetics Powder Kiss Hazy Matte Lipstick in Ruby New, against Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Wicked. Every attribute compared, with its share of the score.

ComparedYour shadeWickedClosest overall alternativeRuby NewScore
Shade match60% of overall95
Colour92#bc0026#b6212eVery close colourColour difference 2.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall82
Longevity7016-hour wear10-hour wearSome difference10-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 83/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Powder Kiss Hazy Matte Lipstick in Ruby New.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim transfer resistance
  • Both claim comfort
  • Claims hydration

Different

  • 10-hour wear longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionclassic blue-undertoned redvivid blue red
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Jane Iredale ColorLuxe Hydrating Cream Lipstick Candy Apple

Best price
$35Ulta BeautyUlta Beauty
Costs $21.01 more

Your shade $13.99 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Powder Kiss Hazy Matte Lipstick Ruby New

Match price
$27Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.