Solo Shadow Cream Eyeshadow Social dupes and alternatives MERIT
3.9 (1,764)·Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Palette rather than cream (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
75
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Palette rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: crushed pearl (shimmer), cool khaki, brown sugar
Differences: Brown rather than mauve· Opaque rather than buildable (pigmentation)· Powder rather than cream (format)
Score details
Shade match
73
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Shimmer · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: smokey chocolate brown shimmer
Matches: Same cool undertone· Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
91
Wear & performance
68
Comfort & skin suitability
80
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: shimmering soft mauve with hidden pearl
Matches: Same cool undertone· Same longevity: 12-hour wear· Both claim crease resistance
Differences: Purple rather than mauve· Glitter rather than shimmer (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
70
Wear & performance
88
Comfort & skin suitability
40
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Purple rather than mauve · Glitter rather than shimmer (finish) · Sheer rather than buildable (pigmentation) · Does not claim waterproof · Does not claim comfort
Differences: Brown rather than mauve· Opaque rather than buildable (pigmentation)· Palette rather than cream (format)
Score details
Shade match
69
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than mauve · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Noticeably different swatch colour· Deeper· Palette rather than cream (format)
Score details
Shade match
65
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Palette rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Same format: cream· Both claim crease resistance
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Bronze rather than mauve
Score details
Shade match
51
Finish, pigmentation & format
100
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Bronze rather than mauve · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than mauve· Opaque rather than buildable (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
83
Wear & performance
78
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Does not claim waterproof · Does not claim comfort
Matches: Same format: cream· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Rose rather than mauve
Score details
Shade match
61
Finish, pigmentation & format
72
Wear & performance
73
Comfort & skin suitability
80
Slight colour difference · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than mauve · Glitter rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Purple rather than mauve
Score details
Shade match
49
Finish, pigmentation & format
91
Wear & performance
68
Comfort & skin suitability
80
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$17 less (65%)4.2 (2,863)
Matches: Same finish: shimmer· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Grey rather than mauve· Powder rather than cream (format)
Score details
Shade match
57
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than mauve · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same finish: shimmer· Same format: cream
Differences: Noticeably different swatch colour· Lighter· Purple rather than mauve
Score details
Shade match
54
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than mauve · Sheer rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Brown rather than mauve· Opaque rather than buildable (pigmentation)
Score details
Shade match
47
Finish, pigmentation & format
91
Wear & performance
68
Comfort & skin suitability
80
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than 12-hour wear (longevity)
$9Ulta Beauty(product price)$17 less (65%)4.2 (2,863)
Matches: Same cool undertone· Same finish: shimmer· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Purple rather than mauve
Score details
Shade match
54
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same finish: shimmer
Differences: Noticeably different swatch colour· Berry rather than mauve· Opaque rather than buildable (pigmentation)
Score details
Shade match
56
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: shimmer· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Brown rather than mauve· Powder rather than cream (format)
Score details
Shade match
48
Finish, pigmentation & format
90
Wear & performance
60
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: mocha brown with gold and silver pearls
Differences: Matte rather than shimmer (finish)· Opaque rather than buildable (pigmentation)· Palette rather than cream (format)
Score details
Shade match
84
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Matches: Same longevity: 12-hour wear· Both claim waterproof
Differences: Noticeably different swatch colour· Brown rather than mauve· Opaque rather than buildable (pigmentation)
Score details
Shade match
49
Finish, pigmentation & format
81
Wear & performance
82
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Opaque rather than buildable (pigmentation) · Does not claim crease resistance · Does not claim comfort
Differences: Matte rather than shimmer (finish)· Opaque rather than buildable (pigmentation)· Palette rather than cream (format)
Score details
Shade match
83
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Kaja Eye Bento Bouncy Eyeshadow Trio in Taro Bubble Tea, against MERIT Solo Shadow Cream Eyeshadow in Social. Matched on pan 3. Every attribute compared, with its share of the score.
ComparedYour shadeSocialClosest shade matchTaro Bubble TeaHow they compareScore
Shade match55% of overall84
Colour60%76#7a5c61#735654Close colourColour difference 4.1 (0 is identical)
Depth15%92Deep / darkDeep / darkSameDepth difference 4.0 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish65%100ShimmerShimmerSameSame shimmer finish
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%35CreamPaletteDifferentPowder rather than cream
Wear & performance10% of overall40
Longevity50%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 79/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Plum Up, against MERIT Solo Shadow Cream Eyeshadow in Social. Every attribute compared, with its share of the score.
ComparedYour shadeSocialClosest overall alternativePlum UpHow they compareScore
Shade match55% of overall76
Colour60%78#7a5c61#7f6260Close colourColour difference 3.9 (0 is identical)
Depth15%95Deep / darkDeep / darkSameDepth difference 3.0 on the 0–100 scale
Overall match 81/100Shade match 76/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $2 more
