Beautler.Your beauty butler

Color Fetish Matte Lipstick Flushed dupes and alternatives Milani

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Ulta Beauty Collection Luxe Satin Lipstick déjà vu 308

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Milani
FlushedChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Matte · Opaque
The match
Ulta Beauty Collection
déjà vu 308
Colour family, undertone and depth: Rose · Cool · Medium
Finish and opacity: Shimmer · Opaque
Shade match
94out of 100
Colour
99
Depth
100
Undertone (Undertone and colour family)
80
Match price
$12Ulta BeautyUlta Beauty
Costs $0.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Mauve Cloud

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Milani
FlushedChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Matte · Opaque
The match
Anastasia Beverly Hills
Mauve Cloud
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Matte · Opaque
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Best price
$26SephoraSephora
Costs $14.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Overnight Hero
    Shade match 88
    $13Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: 16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool toned mauve

    High confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Fierce Flirt
    Shade match 87
    $13Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Pink rather than mauve16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: light mauve pink

    High confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Maxx Out
    Shade match 86
    $11Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Pink rather than mauve16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool toned light pink

    High confidence· Digital match

    View match
  4. #6 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Revolutionary
    Shade match 85
    $12.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 16-hour wear rather than not listed (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: mid-tone mauve

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    113 Le Nude Admirable
    Shade match 83
    $13.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame finish: matteClaims transfer resistance

    Differences: Neutral rather than cool undertonePink rather than mauve16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: medium pink

    Medium confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    MatteTrance Lipstick

    Femme Bot
    Shade match 80
    $39SephoraSephoraCosts $27.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Pink rather than mauveDoes not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Pink rather than mauve · Does not claim hydration

    Retailer shade note: midtone blue pink

    High confidence· Digital match

    View match
  7. #9 · Revlon

    Super Lustrous Lipstick

    Blushing Mauve
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Lover
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Rose rather than mauve16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    143 Le Mauve Indomptable
    Shade match 81
    $13.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: 16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool medium mauve

    Medium confidence· Digital match

    View match
  10. #12 · Morphe

    Liplock Glossy Lipstick

    Chain Reaction
    Shade match 93
    $15Ulta BeautyUlta BeautyCosts $3.01 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: cool-toned mauve

    High confidence· Digital match

    View match
  11. #13 · Revlon

    Super Lustrous Lipstick

    On The Mauve
    Shade match 93
    $11.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Wild Orchid
    Shade match 78
    $34SephoraSephoraCosts $22.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Pink rather than mauve12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than mauve · 12-hour wear rather than not listed (longevity)

    Retailer shade note: mid-tone berry pink

    High confidence· Digital match

    View match
  13. #15 · Revlon

    ColorStay Overtime Lipcolor

    Perennial Plum
    Shade match 80
    $10.29TargetTarget$1.70 less (14%)

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Plum rather than mauve16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  14. #16 · Revlon

    Super Lustrous Ultra Lipstick

    Cosmos
    Shade match 78
    $15.99Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)

    High confidence· Digital match

    View match
  15. #17 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Mulberry
    Shade match 78
    $35Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Pink rather than mauve

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: cool medium-dark pink

    High confidence· Digital match

    View match
  16. #18 · Gucci

    Velvet Matte Lipstick

    204 Peggy Taupe
    Shade match 76
    $49SephoraSephoraCosts $37.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: taupe rosewood

    High confidence· Digital match

    View match
  17. #19 · Revlon

    Super Lustrous Lipstick

    Plum Baby
    Shade match 89
    $11.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame cool undertoneBoth claim comfort

    Differences: Plum rather than mauve

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Looks identical

    Ingredients (not scored): 3% ingredient overlap

    Differences: Plum rather than mauve

    Medium confidence· Digital match

    View match
  18. #20 · Buxom

    Full-On Plumping Lip Cream

    Dolly
    Shade match 90
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: true mauve

    Medium confidence· Digital match

    View match
  19. #21 · Pat McGrath Labs

    SatinAllure Lipstick

    Divine Rose
    Shade match 78
    $30SephoraSephoraCosts $18.01 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Pink rather than mauve

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 15% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: cool blush pink

    High confidence· Digital match

    View match
  20. #22 · Revlon

    ColorStay Overtime Lipcolor

    Unlimited Mulberry
    Shade match 75
    $13.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Pink rather than mauve16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #23 · Revlon

    ColorStay Overtime Lipcolor

    Endless Spice
    Shade match 75
    $13.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: Pink rather than mauve16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $10.99CVSCVS$1 less (8%)

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Rose rather than mauve24-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Rose rather than mauve · 24-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  23. #25 · ILIA

    Lip Sketch Hydrating Crayon

    Pink Door
    Shade match 72
    $27SephoraSephoraCosts $15.01 more

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauve12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · 12-hour wear rather than not listed (longevity)

    Retailer shade note: soft pink

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Pink Peppermint
    Shade match 75
    $25SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Purple rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Purple rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: dusty lavender

    High confidence· Digital match

    View match
  25. #27 · Yves Saint Laurent

    Loveshine Lip Oil Stick

    213 Pink Trip
    Shade match 90
    $45SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Pink rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: light cool pink

    Medium confidence· Digital match

    View match
  26. Shade match 80
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Buildable rather than opaque (opacity)12-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: pinky mauve

    High confidence· Digital match

    View match
  27. #29 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Babe Alert
    Shade match 73
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Same finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than mauve8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: nude rose

    Medium confidence· Digital match

    View match
  28. #30 · Huda Beauty

    Liquid Matte Mousse Soft Blur Lip Cream

    Berry Brown
    Shade match 70
    $25SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Plum rather than mauveDoes not claim hydration

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Plum rather than mauve · Does not claim hydration

    Retailer shade note: For a rich berry plum look use

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Ulta Beauty Collection Luxe Satin Lipstick in déjà vu 308, against Milani Color Fetish Matte Lipstick in Flushed. Every attribute compared, with its share of the score.

ComparedYour shadeFlushedClosest shade matchdéjà vu 308Score
Shade match60% of overall94
Colour99#ac636c#ad626cLooks identicalColour difference 0.4 (0 is identical)
Depth100MediumMediumSameDepth difference 0.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauveRoseSome differenceNeighbouring colour families
Finish & visual result20% of overall47
Finish4MatteShimmerDifferentShimmer finish rather than matte
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · none of 2 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Luxe Satin Lipstick in déjà vu 308.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • Shimmer finish instead of matte

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmauvedusty rose with slight shimmer
FormatBulletBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Mauve Cloud, against Milani Color Fetish Matte Lipstick in Flushed. Every attribute compared, with its share of the score.

ComparedYour shadeFlushedClosest overall alternativeMauve CloudScore
Shade match60% of overall90
Colour84#ac636c#a36567Close colourColour difference 3.1 (0 is identical)
Depth98MediumMediumSameDepth difference 1.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 84/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Mauve Cloud.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of not listed
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmauvemuted mauve with cool taupe undertones
FormatBulletBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Ulta Beauty Collection Luxe Satin Lipstick déjà vu 308

Match price
$12Ulta BeautyUlta Beauty
Costs $0.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Mauve Cloud

Best price
$26SephoraSephora
Costs $14.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.