Color Fetish Matte Lipstick Secret dupes and alternatives Milani
4.6 (7,930)·Nude · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$6.49$12.99Ulta Beauty$5.50 less (46%)4.1 (18,785)
Matches: Near-identical swatch colour· Same cool undertone· Same finish: matte
Differences: Brown rather than nude· Buildable rather than opaque (opacity)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
93
Finish & visual result
84
Wear & performance
40
Comfort & suitability
40
Looks identical · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than nude · Buildable rather than opaque (opacity) · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Gucci Glow & Care Shine Lipstick in 112 Sally Soft Honey, against Milani Color Fetish Matte Lipstick in Secret. Every attribute compared, with its share of the score.
ComparedYour shadeSecretClosest match112 Sally Soft HoneyHow they compareScore
Shade match60% of overall99
Colour60%98#be615d#bc605bLooks identicalColour difference 0.6 (0 is identical)
Depth15%99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100NudeNudeSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared40
Longevity60%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Overall match 89/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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