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Color Fetish Matte Lipstick Red Flag dupes and alternatives Milani

Red · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Revlon Super Lustrous Lipstick Uncut Ruby

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Milani
Red FlagChange shade
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
The match
Revlon
Uncut Ruby
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: —
Shade match
97out of 100
Colour
95
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$6.89TargetTarget
$5.10 less (43%)

Your shade $11.99 at Ulta Beauty

TargetView at Target

Closest overall alternative: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Forever Curious

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Milani
Red FlagChange shade
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
The match
MAC Cosmetics
Forever Curious
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
100
Match price
$25Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: 8-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Candy Apple
    Shade match 92
    $35Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Near-identical swatch colourSame opacity: opaqueBoth claim comfort

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Looks identical · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: cool medium-dark red

    High confidence· Digital match

    View match
  3. #5 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 90
    $27SephoraSephoraCosts $15.01 more

    Matches: Same neutral undertoneSame finish: matteBoth claim comfort

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: Classic Red

    Medium confidence· Digital match

    View match
  4. #6 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 90
    $49SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: the gucci red matte

    High confidence· Digital match

    View match
  5. #7 · Buxom

    Full-On Satin Lipstick

    Red My Lips
    Shade match 94
    $26Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourSame neutral undertoneBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: true red

    High confidence· Digital match

    View match
  6. #8 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 90
    $14.49CVSCVSCosts $2.50 more

    Matches: Very close colourSame opacity: opaqueClaims transfer resistance

    Differences: Warm rather than neutral undertone16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 89
    $11Ulta BeautyUlta Beauty$0.99 less (8%)

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than neutral undertone16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Red Rock
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim comfort

    Differences: Warm rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: classic clean red

    High confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    MatteTrance Lipstick

    Obsessed! 211
    Shade match 85
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: bright orange red

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 90
    $27Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Very close colourSame finish: matteClaims transfer resistance

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 92
    $37SephoraSephoraCosts $25.01 more

    Matches: Near-identical swatch colourSame finish: matteBoth claim hydration

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  12. Shade match 84
    $48Ulta BeautyUlta BeautyCosts $36.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: the iconic red

    High confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 89
    $27Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Very close colourSame finish: matteClaims transfer resistance

    Differences: Warm rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  14. #16 · Dior

    Rouge Dior Lipstick

    999 Velvet
    Shade match 83
    $50Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim comfort

    Differences: Warm rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: the iconic red - velvet

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    VIVA GLAM x Chappell Roan: Unnatural Redhead
    Shade match 83
    $25SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteSame opacity: opaqueBoth claim comfort

    Differences: Warm rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep cherry

    High confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same neutral undertoneSame finish: matteSame opacity: opaque

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    True Red
    Shade match 92
    $12.49Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim hydration

    Differences: Cool rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort

    Retailer shade note: cool medium red

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $48SephoraSephoraCosts $36.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: a cool tone red

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertone16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: medium blue red

    High confidence· Digital match

    View match
  20. #22 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Scarlet
    Shade match 83
    $35Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Same opacity: opaqueBoth claim comfortBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: cool medium soft red

    Medium confidence· Digital match

    View match
  21. #23 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Unbreakable
    Shade match 93
    $28SephoraSephoraCosts $16.01 more

    Matches: Near-identical swatch colourSame opacity: opaqueClaims transfer resistance

    Differences: Warm rather than neutral undertoneGlossy rather than matte (finish)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Glossy · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than neutral undertone · Glossy rather than matte (finish) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: power red

    High confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Cherry Picked 303
    Shade match 82
    $12Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Same neutral undertoneSame opacity: opaqueBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Retailer shade note: medium true red

    High confidence· Digital match

    View match
  23. #25 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 83
    $50Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Same neutral undertoneSame opacity: opaqueBoth claim comfort

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: a deep red

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Ruby True
    Shade match 79
    $35Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Cool rather than neutral undertone24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · 24-hour wear rather than not listed (longevity)

    Retailer shade note: classic blue red

    High confidence· Digital match

    View match
  25. #27 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 79
    $15.99Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    High confidence· Digital match

    View match
  26. #28 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Fame Flame
    Shade match 87
    $37Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Very close colourSame finish: matteBoth claim hydration

    Differences: Warm rather than neutral undertoneBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: chilli red

    Medium confidence· Digital match

    View match
  27. #29 · Dior

    Rouge Dior On Stage Matte Lipstick

    460 Red On Stage
    Shade match 81
    $48SephoraSephoraCosts $36.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Warm rather than neutral undertone24-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · 24-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: a striking orange red

    High confidence· Digital match

    View match
  28. #30 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    131 Spicy Terracotta
    Shade match 79
    $16SephoraSephoraCosts $4.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Warm rather than neutral undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte terracotta red

    High confidence· Digital match

    View match
  29. #31 · Buxom

    Full-On Plumping Lip Cream

    Sangria
    Shade match 93
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Very close colourSame neutral undertoneBoth claim hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: bold red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Revlon Super Lustrous Lipstick in Uncut Ruby, against Milani Color Fetish Matte Lipstick in Red Flag. Every attribute compared, with its share of the score.

ComparedYour shadeRed FlagClosest shade matchUncut RubyScore
Shade match60% of overall97
Colour95#ba2129#bd0f27Looks identicalColour difference 1.4 (0 is identical)
Depth99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · none of 2 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Super Lustrous Lipstick in Uncut Ruby.

Same or better

  • $5.10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionneutral redNot listed
FormatBulletBullet
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Forever Curious, against Milani Color Fetish Matte Lipstick in Red Flag. Every attribute compared, with its share of the score.

ComparedYour shadeRed FlagClosest overall alternativeForever CuriousScore
Shade match60% of overall93
Colour89#ba2129#b62e34Very close colourColour difference 2.4 (0 is identical)
Depth98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 87/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Forever Curious.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim comfort
  • Both claim hydration

Different

  • 12-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionneutral redpinky red
FormatBulletBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Revlon Super Lustrous Lipstick Uncut Ruby

Best price
$6.89TargetTarget
$5.10 less (43%)

Your shade $11.99 at Ulta Beauty

TargetView at Target

Closest overall alternative

MAC Cosmetics M·A·Cximal Silky Matte Lipstick Forever Curious

Match price
$25Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.