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Color Fetish Matte Lipstick Passion dupes and alternatives Milani

Nude · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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30 matches

Closest shade match: Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear Understated

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Milani
PassionChange shade
Colour family, undertone and depth: Nude · Cool · Medium
Finish and opacity: Matte · Opaque
The match
Tom Ford
Understated
Colour family, undertone and depth: Nude · Cool · Deep / dark
Finish and opacity: Satin · Opaque
Shade match
94out of 100
Colour
92
Depth
93
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $52.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place The Nude Velvety Matte Lipstick Kebi

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Milani
PassionChange shade
Colour family, undertone and depth: Nude · Cool · Medium
Finish and opacity: Matte · Opaque
The match
Juvia's Place
Kebi
Colour family, undertone and depth: Nude · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
84out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
High confidence· Digital matchWhy it matches
Best price
$15Ulta BeautyUlta Beauty
Costs $3.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Rouge Dior Lipstick

    400 Nude Line
    Shade match 89
    $50SephoraSephoraCosts $38.01 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: a bold brown nude

    High confidence· Digital match

    View match
  2. #4 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Voyager
    Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Brown rather than nude16-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than nude · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: purple brown

    High confidence· Digital match

    View match
  3. #5 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    154A - Going Nude Tonight
    Shade match 89
    $40SephoraSephoraCosts $28.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Buildable rather than opaque (opacity)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep berry nude

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Crème In Your Coffee
    Shade match 92
    $25SephoraSephoraCosts $13.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame opacity: opaque

    Differences: Brown rather than nudeCream rather than matte (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Cream · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Brown rather than nude · Cream rather than matte (finish) · Long-wearing rather than not listed (longevity)

    Retailer shade note: midtone pink brown

    High confidence· Digital match

    View match
  5. #7 · Pat McGrath Labs

    MatteTrance Lipstick

    1995 108
    Shade match 83
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    Retailer shade note: warm light nude

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Explicit Lipstick

    Excess – 806
    Shade match 86
    $42SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Brown rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: auburn brown

    High confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Strip N Tease
    Shade match 84
    $11Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertone16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm brown nude

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Rouge Dior On Stage

    565 Fearless Brown
    Shade match 84
    $48SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration

    Differences: Brown rather than nudeLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than nude · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: An intense brown

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps Up
    Shade match 84
    $11Ulta BeautyUlta Beauty$0.99 less (8%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Deeper16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: reddish brown nude

    High confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    137 Le Nude Assertive
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Brown rather than nude16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than nude · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool deep brown

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Go Retro
    Shade match 81
    $25SephoraSephoraCosts $13.01 more

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertoneBrown rather than nude12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than nude · 12-hour wear rather than not listed (longevity)

    Retailer shade note: muted peachy pinky brown

    High confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Velvet Teddy
    Shade match 80
    $25SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Lighter12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep tone beige

    Medium confidence· Digital match

    View match
  13. #15 · Buxom

    Full-On Satin Lipstick

    Chocolatte
    Shade match 84
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Brown rather than nude

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 13% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: chestnut

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    138 Afternoon Tea
    Shade match 78
    $16SephoraSephoraCosts $4.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Lighter10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte mauve nude

    High confidence· Digital match

    View match
  15. #17 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Toffee
    Shade match 89
    $15Ulta BeautyUlta BeautyCosts $3.01 more

    Matches: Very close colourSame opacity: opaqueBoth claim hydration

    Differences: Neutral rather than cool undertoneCream rather than matte (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Cream · Opaque

    Ingredients (not scored): 68% ingredient overlap

    Differences: Neutral rather than cool undertone · Cream rather than matte (finish) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: creamy mocha chocolate nude

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Del Rio
    Shade match 81
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Rose rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Paramount
    Shade match 81
    $25SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: DeeperBrown rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Brown rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: reddish brown

    High confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    SKU 3019080
    Shade match 77
    $39SephoraSephoraCosts $27.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Brown rather than nude10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than nude · 10-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  19. #21 · Gucci

    Velvet Matte Lipstick

    509 Rosso Ancora
    Shade match 77
    $49SephoraSephoraCosts $37.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Red rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Red rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: cranberry scarlet

    High confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Low Cut
    Shade match 79
    $11Ulta BeautyUlta Beauty$0.99 less (8%)

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Neutral rather than cool undertoneBrown rather than nude16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than nude · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    SuperStay Ink Crayon Lipstick

    165 Drive The Future
    Shade match 79
    $6.99$13.99WalgreensWalgreens$5 less (42%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Brown rather than nudeLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than nude · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #24 · Revlon

    ColorStay Overtime Lipcolor

    Everlasting Rum
    Shade match 77
    $10.28AmazonAmazon$1.71 less (14%)

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than nude16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than nude · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Fashion Emergency
    Shade match 78
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Brown rather than nudeBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than nude · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)

    Retailer shade note: intense rose brown

    High confidence· Digital match

    View match
  24. #26 · NARS

    Explicit Lipstick

    On Top – 807
    Shade match 77
    $42SephoraSephoraCosts $30.01 more

    Matches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertoneBrown rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than nude · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep chestnut

    Medium confidence· Digital match

    View match
  25. #27 · RMS Beauty

    Legendary Serum Lipstick: The Nudes

    Pamela
    Shade match 80
    $35Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: berry-bitten nude

    High confidence· Digital match

    View match
  26. #28 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Toffee
    Shade match 75
    $26SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame finish: matteSame opacity: opaque

    Differences: Warm rather than cool undertoneBrown rather than nudeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 28% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than nude · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm brown with a matte finish

    Medium confidence· Digital match

    View match
  27. #29 · Pat McGrath Labs

    SatinAllure Lipstick

    Entranced
    Shade match 77
    $30SephoraSephoraCosts $18.01 more

    Matches: Very close colourBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneRose rather than nude

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Satin

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than nude

    Retailer shade note: warm flesh rose

    High confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Chocolate Kiss 305
    Shade match 74
    $12Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Same opacity: opaqueBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than nude

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than nude

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Understated, against Milani Color Fetish Matte Lipstick in Passion. Every attribute compared, with its share of the score.

ComparedYour shadePassionClosest shade matchUnderstatedScore
Shade match60% of overall94
Colour92#7c3534#813c39Very close colourColour difference 2.0 (0 is identical)
Depth93MediumDeep / darkCloseDepth difference 3.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result20% of overall88
Finish78MatteSatinCloseSatin finish rather than matte
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Understated.

Same or better

  • Very close colour
  • Same cool undertone
  • Same opacity: opaque
  • Both claim hydration

Different

  • 12-hour wear longevity instead of not listed
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmedium mauvy nudeDeep Nude
FormatBulletBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Juvia's Place The Nude Velvety Matte Lipstick in Kebi, against Milani Color Fetish Matte Lipstick in Passion. Every attribute compared, with its share of the score.

ComparedYour shadePassionClosest overall alternativeKebiScore
Shade match60% of overall90
Colour85#7c3534#83393eClose colourColour difference 3.0 (0 is identical)
Depth94MediumDeep / darkCloseDepth difference 3.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place The Nude Velvety Matte Lipstick in Kebi.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of not listed
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 68%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmedium mauvy nudesoft cool toned pink mauve nude
FormatBulletBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear Understated

Best price
$64SephoraSephora
Costs $52.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place The Nude Velvety Matte Lipstick Kebi

Best price
$15Ulta BeautyUlta Beauty
Costs $3.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.