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Conceal + Perfect 2-in-1 Foundation Cool Cocoa dupes and alternatives Milani

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol14Vegan6Cruelty-free6Oil-free0With SPF2Mineral1

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Only showing matches with full coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan

The equivalent shade and the most similar foundation overall.

Your shade
Milani
Cool CocoaChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
100 Sudan
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
66
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.40Ulta BeautyUlta Beauty
Costs $2.43 more

Your shade $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 68
    $20Ulta BeautyUlta BeautyCosts $8.03 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour

    Medium confidence· Digital match

    View match
  2. #3 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPP6 Espresso
    Shade match 74
    $40Ulta BeautyUlta Beauty(product price)Costs $28.03 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    74
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: rich brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Snatched Sepia
    Shade match 63
    $14.50Ulta BeautyUlta Beauty(product price)Costs $2.53 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    63
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW65
    Shade match 68
    $39SephoraSephoraCosts $27.03 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  5. #6 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 25 R
    Shade match 63
    $17.99$44SephoraSephoraCosts $6.02 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    63
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: deep, rosy undertones

    Medium confidence· Digital match

    View match
  6. #7 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 65 N
    Shade match 62
    $17.99$44SephoraSephoraCosts $6.02 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    120 Chad
    Shade match 60
    $24Ulta BeautyUlta Beauty(product price)Costs $12.03 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: for the deepest darkest skin w/ neutral undertone

    Medium confidence· Digital match

    View match
  8. #9 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN6 Espresso
    Shade match 65
    $40Ulta BeautyUlta Beauty(product price)Costs $28.03 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    65
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPP4 Coffee
    Shade match 62
    $40Ulta BeautyUlta Beauty(product price)Costs $28.03 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    62
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: deep brown with pink undertones

    Medium confidence· Digital match

    View match
  10. #11 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F20NC
    Shade match 63
    $8Ulta BeautyUlta Beauty(product price)$3.97 less (33%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim

    Retailer shade note: deep skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  11. #12 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 55
    $24Ulta BeautyUlta Beauty(product price)Costs $12.03 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  12. #13 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 71
    $42SephoraSephoraCosts $30.03 more

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  13. #14 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 62
    $42SephoraSephoraCosts $30.03 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourContains listed fragrance

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. #15 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN4 Coffee
    Shade match 59
    $40Ulta BeautyUlta Beauty(product price)Costs $28.03 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    59
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Cool Cocoa (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Nearest in this range
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Nearest in this range
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan, against Milani Conceal + Perfect 2-in-1 Foundation in Cool Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCool CocoaClosest match100 SudanScore
Shade match55% of overall80
Colour66#3a1216#2e1109Slight colour differenceColour difference 5.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oily, sensitiveSkin-type suitability not published for one product
Overall match 82/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 100 Sudan

Best price
$14.40Ulta BeautyUlta Beauty
Costs $2.43 more

Your shade $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.