Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
23 of 33 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta Beauty
CVS$9.49View at CVS
Walgreens$9.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $26.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: medium beige with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $16.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: Light with Warm Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: medium fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $27.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Olive rather than warm undertone · Contains listed fragrance
Retailer shade note: olive
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $45.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finish
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for medium rich warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $28.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautySephoraCosts $26.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: light with soft golden neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $42.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: M5 - medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty(product price)Costs $32.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one medium with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragranceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $36.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $42.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: M3.5 - Medium to medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta BeautyCosts $12.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragranceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $11.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim
Retailer shade note: light medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $42.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: M3.75 - Medium to medium-deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyShowing 12 of 21 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Natural Beige (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
23.5 Medium Amber
$30
410 Bisque W
$32
3W Warm
$42
Medium Neutral
$8
Biscuit
$36
Fawn 4.5
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 260W, against Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 260W.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
L.A. Girl Pro.Matte Foundation in Natural, against Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L.A. Girl Pro.Matte Foundation in Natural.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 260W
SephoraYour shade $12.99 at Ulta Beauty
L.A. Girl Pro.Matte Foundation Natural
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
