Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
20 of 32 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2.99 less (23%)Matches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephoraCosts $11.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: light, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $11.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $11.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: light, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $56.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $11.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: for medium skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $27.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: for light to medium skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $29.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: for very light warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $26.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: light to medium beige with peachy golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $39.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: medium tan with warm golden olive undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $12.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: very fair beige with light golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy's
TargetCosts $1.60 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)Costs $32.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one light with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $39.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium tan with neutral subtle golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta BeautyCosts $11.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim
Retailer shade note: warm nude with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: fair beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 18 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Creamy Vanilla (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Fair 1.5W
$31
NC11.5
$30
Light 1
$22
122
$12.99
Nougat 2.5 Golden
$31
1Y18
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 130W, against Milani Conceal + Perfect 2-in-1 Foundation in Creamy Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 130W.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 190, against Milani Conceal + Perfect 2-in-1 Foundation in Creamy Vanilla. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 190.
10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 130W
SephoraYour shade $12.99 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 190
SephoraYour shade $12.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
