Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
20 of 34 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.97 at Walmart
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.97 at Walmart
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $29.03 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sUlta Beauty(product price)Costs $7.02 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSSephoraCosts $27.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $37.03 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $28.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: for medium to tan skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $28.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: for medium skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $12.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $43.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: M3.75 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $30.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $57.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: fair medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $27.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: light with olive undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $30.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: for fair neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sTargetCosts $2.62 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Light with Yellow Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $30.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: for light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sShowing 12 of 18 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Golden Beige (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
36S medium-tan sand
$32
4W Warm
$42
3W
$38
250W
$24
415 Bisque W
$32
Light/Medium 2.5W
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Live Tinted HUESTICK Complexion Stick in 14 Light/Medium, against Milani Conceal + Perfect 2-in-1 Foundation in Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Live Tinted HUESTICK Complexion Stick in 14 Light/Medium.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210, against Milani Conceal + Perfect 2-in-1 Foundation in Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210.
10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Live Tinted HUESTICK Complexion Stick 14 Light/Medium
Ulta BeautyYour shade $11.97 at Walmart
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210
SephoraYour shade $11.97 at Walmart
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
