Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
34 matches
34 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $11.97 at Walmart
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.97 at Walmart
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Ulta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $29.03 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sUlta Beauty(product price)Costs $2.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.02 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSSephoraCosts $27.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $37.03 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $48.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageContains listed fragranceContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $28.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: for medium to tan skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $28.03 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: for medium skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $12.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $43.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: M3.75 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $30.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
WalmartCosts $3 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at Target
Walgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $57.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: fair medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $27.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: light with olive undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $30.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: for fair neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.03 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.02 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $43.03 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: M1 - medium with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $34.93 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyTargetCosts $2.62 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Light with Yellow Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $42.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $30.03 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: for light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $41.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $46.03 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance
Retailer shade note: Medium, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $30.03 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $2.02 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29.03 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $12.03 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than full coverageContains drying alcohol
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Contains drying alcohol
Retailer shade note: light skin with yellow undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 32 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Golden Beige (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
36S medium-tan sand
$32
4W Warm
$42
3W
$38
250W
$24
415 Bisque W
$32
Light/Medium 2.5W
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 9W, against Milani Conceal + Perfect 2-in-1 Foundation in Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 9W.
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210, against Milani Conceal + Perfect 2-in-1 Foundation in Golden Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 210.
10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation 9W
SephoraYour shade $11.97 at Walmart
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 210
SephoraYour shade $11.97 at Walmart
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
