Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $1.51 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta Beauty
SephoraCosts $27.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $56.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sSephoraCosts $29.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: for tan-dark warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $1.96 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta Beauty
CVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty(product price)Costs $16.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: Medium with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $16.01 moreMatches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: Medium/Tan with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: dark with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $56.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: deep shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $1.96 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty(product price)Costs $56.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: medium light-deep shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame warm undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: deep rich brown with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $25.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium dark with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $25.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: medium dark with olive undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.91 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcohol
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one tan with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $56.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta BeautyCosts $1.96 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $26.51 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: tan/dark skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneNatural matte rather than matte finish
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than matte finish
Retailer shade note: Medium with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyTargetCosts $2 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$14.99View at WalmartSephoraCosts $24.01 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage
Retailer shade note: Deep-Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $39.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $31.01 moreMatches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29.01 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: deep (warm)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $37.01 moreMatches: Very close colourSame warm undertoneClaims a lightweight feel
Differences: Buildable rather than full coverageNo long-wear claim
Very close colour · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: tan to dark shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: true medium beige with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims not settling into lines
Differences: Radiant rather than matte finishLight rather than full coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage
Retailer shade note: tan, warm
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraShowing 12 of 31 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Golden Tan (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
34.5 Rich Golden
$30
15NW
$30
8.75
$42
Deep Chestnut
$8
410N
$24
Medium Tan 3
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD101, against Milani Conceal + Perfect 2-in-1 Foundation in Golden Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in BD101.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation in 16, against Milani Conceal + Perfect 2-in-1 Foundation in Golden Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 16.
15 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear BD101
Ulta BeautyYour shade $12.99 at Ulta Beauty
LORAC PRO Soft Focus Longwear Foundation 16
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
