Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $11.97 at Walmart
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $2.53 moreMatches: Same cool undertoneSame matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: dark shade with cool undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta Beauty
Walmart$14.50View at WalmartUlta BeautyCosts $8.03 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeper
Slight colour difference · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)Costs $28.03 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Slightly deeper
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Retailer shade note: rich brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $30.53 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: for very deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $8.03 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $6.02 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame full coverage
No material differences in the data we have.
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: very deep, neutral rosy undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraUlta Beauty(product price)Costs $28.03 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Retailer shade note: deep brown with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $28.03 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Contains listed fragrance
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $30.03 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $6.02 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Neutral rather than cool undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99 · low stockView at SephoraUlta Beauty(product price)Costs $12.03 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly deeperNeutral rather than cool undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone
Retailer shade note: for the deepest darkest skin w/ a neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $2.03 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: deep espresso with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $2.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: rich chocolate with a neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $44.03 moreMatches: Similar undertone (neutral vs cool)Claims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: extra deep with neutral cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $57.03 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $46.03 moreMatches: Same cool undertoneSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageContains listed fragrance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Contains listed fragrance
Retailer shade note: Rich, cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.02 moreMatches: Very close colourSame cool undertoneBoth claim long-wearing
Differences: Radiant rather than matte finishBuildable rather than full coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSUlta Beauty(product price)Costs $27.53 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $6.02 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly warmer undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: deep, neutral golden undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraUlta Beauty(product price)Costs $23.03 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · No long-wear claim
Retailer shade note: rich with cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $28.03 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Neutral rather than cool undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: deep brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.02 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly lighterMedium rather than full coverageContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $40.03 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $30.03 moreMatches: Similar undertone (neutral vs cool)Same full coverageClaims a skin-like finish
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: Very Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $25.03 moreMatches: Same cool undertoneClaims a blurring effectBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage
Retailer shade note: deep-rich with a red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $23.03 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: rich with cool neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $30.03 moreMatches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Retailer shade note: Very Rich with Cool Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42 · low stockView at SephoraUlta Beauty(product price)Costs $1.02 moreMatches: Very close colourSame cool undertoneClaims not settling into lines
Differences: Natural rather than matte finishNo long-wear claim
Very close colour · Natural finish
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim
Retailer shade note: cool very deep
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Mahogany (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sable
$36
17.5 Deep
$36
61N espresso neutral
$32
29N
$30
175
$12.99
6N1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha, against Milani Conceal + Perfect 2-in-1 Foundation in Mahogany. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPP1 Mocha.
10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze, against Milani Conceal + Perfect 2-in-1 Foundation in Mahogany. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Bronze.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPP1 Mocha
Ulta BeautyYour shade $11.97 at Walmart · product price; shade not separately priced
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Bronze
SephoraYour shade $11.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
