Beautler.Your beauty butler

Conceal + Perfect 2-in-1 Foundation Creamy Nude dupes and alternatives Milani

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F5

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $56.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: L.A. Girl Pro.Matte Foundation Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$10Ulta BeautyUlta Beauty
$2.99 less (23%)

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    640 Malta
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: for light skin peachy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $39SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Ivory (W-026)
    Shade match 97
    $58SephoraSephoraCosts $45.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: Extra light, warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 95
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: fair light with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Sand (W-036)
    Shade match 95
    $58SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: Light to medium, warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    720 Bali
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: for very light skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 80
    $14.59TargetTargetCosts $1.60 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match
  11. Shade match 98
    $53SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Ivory (NW-022)
    Shade match 93
    $58SephoraSephoraCosts $45.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: Extra light, neutral warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    20 Ivory
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $60SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than full coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    10 Porcelain
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. #18 · TIRTIR

    Mask Fit Red Cushion

    21N IVORY
    Shade match 85
    $25Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains listed fragrance

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Youngblood

    Loose Mineral Foundation

    Barely Beige
    Shade match 97
    $50Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a lightweight feel

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    80
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: light shade, warm undertone

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 28 Ivory
    Shade match 96
    $39Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  19. Shade match 96
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: warm medium deep

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $18.49Ulta BeautyUlta BeautyCosts $5.50 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  21. Shade match 97
    $44SephoraSephoraCosts $31.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    76
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  22. #24 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Sand (NW-032)
    Shade match 90
    $58SephoraSephoraCosts $45.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: Light, neutral warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $58Ulta BeautyUlta BeautyCosts $45.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural matte rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Natural matte rather than matte finish

    Retailer shade note: light warm with golden olive undertones

    Medium confidence· Digital match

    View match
  24. #26 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    310 Versatile Bisque II (C)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Cushion Foundation

    120 Warm
    Shade match 94
    $19.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    320 Versatile Amande III (N)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  27. #29 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    230 Versatile Ecru II (W)
    Shade match 86
    $53Ulta BeautyUlta BeautyCosts $40.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  28. #30 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    315 Versatile Wheat II (W)
    Shade match 86
    $53Ulta BeautyUlta BeautyCosts $40.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  29. #31 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Warm
    Shade match 94
    $52Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  30. Shade match 98
    $68SephoraSephoraCosts $55.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Contains drying alcohol

    Retailer shade note: Medium peach undertone

    Medium confidence· Digital match

    View match
  31. #33 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    3W
    Shade match 98
    $35Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    98
    Finish & visual result
    46
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  32. Shade match 98
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishLight rather than full coverageContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    16
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Contains listed fragrance

    Retailer shade note: light-medium shade, golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 32 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

  2. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

  4. Rare Beauty Liquid Touch Brightening Concealer

    190W

    Rare Beauty Liquid Touch Brightening Concealer, shade 190W

    • Very close colour
    • Light · Warm · golden undertone

    $24

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Very close colour
    • Fair · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F5, against Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude. Every attribute compared, with its share of the score.

ComparedYour shadeCreamy NudeClosest shade matchAtelier F5Score
Shade match55% of overall99
Colour98#eac9a4#edcaa3Looks identicalColour difference 0.7 (0 is identical)
Depth99FairFairSameDepth difference: 0.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combinationSkin-type suitability not published for one product
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F5.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

L.A. Girl Pro.Matte Foundation in Ivory, against Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude. Every attribute compared, with its share of the score.

ComparedYour shadeCreamy NudeClosest overall alternativeIvoryScore
Shade match55% of overall88
Colour93#eac9a4#f2cda3Very close colourColour difference 1.8 (0 is identical)
Depth96FairFairSameDepth difference: 2.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombination, normal, oilySkin-type suitability not published for one product
Overall match 91/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Pro.Matte Foundation in Ivory.

Same or better

  • $2.99 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F5

Best price
$69SephoraSephora
Costs $56.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

L.A. Girl Pro.Matte Foundation Ivory

Best price
$10Ulta BeautyUlta Beauty
$2.99 less (23%)

Your shade $12.99 at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.