Gilded Eyeshadow Sticks Plum dupes and alternatives Milani
4.3 (981)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Berry rather than plum· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
76
Wear & performance
73
Comfort & skin suitability
40
Close colour · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Berry rather than plum · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: metallic· Same format: cream
Differences: Noticeably different swatch colour· Deeper· Berry rather than plum
Score details
Shade match
51
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Noticeably different swatch colour· Berry rather than plum· Powder rather than cream (format)
Score details
Shade match
54
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: metallic· Both claim crease resistance
Differences: Lighter· Blue rather than plum· Powder rather than cream (format)
Score details
Shade match
50
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Blue rather than plum · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Pink rather than plum· Liquid rather than cream (format)
Score details
Shade match
39
Finish, pigmentation & format
93
Wear & performance
68
Comfort & skin suitability
80
Visibly different colour · Metallic
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Liquid rather than cream (format) · 24-hour wear rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Purple rather than plum· Powder rather than cream (format)
Score details
Shade match
49
Finish, pigmentation & format
76
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Liquid rather than cream (format)
Score details
Shade match
43
Finish, pigmentation & format
80
Wear & performance
56
Comfort & skin suitability
100
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than cream (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Purple rather than plum· Powder rather than cream (format)
Score details
Shade match
46
Finish, pigmentation & format
76
Wear & performance
73
Comfort & skin suitability
40
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same longevity: 12-hour wear· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Matte rather than metallic (finish)
Score details
Shade match
73
Finish, pigmentation & format
20
Wear & performance
82
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Matte rather than metallic (finish) · Does not claim crease resistance · Does not claim comfort
Differences: Noticeably different swatch colour· Mauve rather than plum· Powder rather than cream (format)
Score details
Shade match
41
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
$9Ulta Beauty(product price)$2.99 less (25%)4.2 (2,863)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Lighter· Purple rather than plum
Score details
Shade match
50
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
36
Finish, pigmentation & format
88
Wear & performance
78
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Powder rather than cream (format) · Does not claim waterproof · Does not claim comfort
Differences: Noticeably different swatch colour· Bronze rather than plum· Duochrome rather than metallic (finish)
Score details
Shade match
50
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Duochrome
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than plum · Duochrome rather than metallic (finish) · Liquid rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Berry rather than plum· Matte rather than metallic (finish)
Score details
Shade match
67
Finish, pigmentation & format
15
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Matte rather than metallic (finish) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
about-face Matte Fluid Eye Paint in Vintage Granada, against Milani Gilded Eyeshadow Sticks in Plum. Every attribute compared, with its share of the score.
ComparedYour shadePlumClosest shade matchVintage GranadaHow they compareScore
Shade match55% of overall87
Colour60%90#623446#693b4cVery close colourColour difference 2.3 (0 is identical)
Depth15%91Deep / darkDeep / darkSameDepth difference 4.1 on the 0–100 scale
Overall match 62/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Cream Eye Shadow Stick in Rule Of Plum, against Milani Gilded Eyeshadow Sticks in Plum. Every attribute compared, with its share of the score.
ComparedYour shadePlumClosest overall alternativeRule Of PlumHow they compareScore
Shade match55% of overall81
Colour60%71#623446#6b3d45Close colourColour difference 4.8 (0 is identical)
Depth15%89Deep / darkDeep / darkSameDepth difference 4.9 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Overall match 86/100Shade match 81/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $32.01 more
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