Rose · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $26 at Sephora · lowest price $9.87 at Walmart
Milani Keep It Full Nourishing Lip Plumper
Every store that sells this shade · prices as last checked
Walmart$9.87View at Walmart
Target$10.99View at TargetUlta Beauty$11.99View at Ulta Beauty
CVS$12.29View at CVSThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Ulta BeautyYour shade $26 at Sephora · product price; shade not separately priced
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Same priceMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Mauve rather than rose
Close colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than rose
Retailer shade note: roseberry mauve shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta Beauty
Sephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
No material differences in the data we have.
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Pink rather than roseHolographic rather than shimmer (shimmer)
Close colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than rose · Holographic rather than shimmer (shimmer)
Retailer shade note: rich ruby pink w/shifting blue shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Red rather than roseLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Red rather than rose · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep red
Medium confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourBrown rather than rose
Slight colour difference · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose
Retailer shade note: rich plum brown shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Plum rather than roseSparkle rather than shimmer (shimmer)
Close colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than rose · Sparkle rather than shimmer (shimmer)
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephora$3 less (12%)Matches: Very close colourSame cool undertoneBoth claim hydration
Differences: Brown rather than roseLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · High shine · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than rose · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Light Rosy Brown
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $7 moreMatches: Very close colourBoth claim non-stickyBoth claim hydration
Differences: Neutral rather than cool undertonePlum rather than rose
Very close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Plum rather than rose
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperRed rather than rose
Close colour · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Red rather than rose
Retailer shade note: vivid cranberry red
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraSame priceMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperBrown rather than rose
Slight colour difference · High shine
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Brown rather than rose
Retailer shade note: reddish brown
Medium confidence· Digital match
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Berry rather than rose
Close colour · High shine · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than rose
Retailer shade note: deep red berry
Medium confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautyUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than roseHolographic rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose · Holographic rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautyUlta Beauty$3 less (12%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourBrown rather than roseLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering rich brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephora$8 less (31%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: LighterMauve rather than rose
Slight colour difference · High shine
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Mauve rather than rose
Retailer shade note: mid-tone rosy mauve
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: LighterPlum rather than roseLong-wearing rather than not listed (longevity)
Close colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Plum rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: Sheer Plum
Medium confidence· Digital match
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraUlta BeautyCosts $1 moreMatches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky
Differences: Neutral rather than cool undertoneRed rather than roseLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: black cherry
Medium confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than roseLong-wearing rather than not listed (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer plum
Medium confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$1 less (4%)Matches: Same cool undertoneSame shine: shimmerBoth claim hydration
Differences: Red rather than roseSparkle rather than shimmer (shimmer)Long-wearing rather than not listed (longevity)
Close colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than rose · Sparkle rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep cherry with pink sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$3 less (12%)Matches: Same cool undertoneBoth claim hydration
Differences: LighterMauve rather than roseLong-wearing rather than not listed (longevity)
Close colour · High shine · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Mauve rather than rose · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Pinky Mauve
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephora$3 less (12%)Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourBrown rather than roseSparkle rather than shimmer (shimmer)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose · Sparkle rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: sparkling cool taupe brown
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$22.01 less (85%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBrown rather than rose
Slight colour difference · High shine
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose
Medium confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta BeautySephora$5 less (19%)Matches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertone
Slight colour difference · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: deep rose
Medium confidence· Digital match
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$2 less (8%)Matches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Mauve rather than rose
Retailer shade note: warm mauve shimmer
Medium confidence· Digital match
DIBS Beauty Go To Glossy Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $16 moreMatches: Same cool undertoneSame shine: shimmerBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperPlum rather than rose
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than rose · Glitter rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)
Retailer shade note: A glittery burgundy
Medium confidence· Digital match
Dior Lip Glow Butter Hydrating Gloss Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraSame priceMatches: Very close colourBoth claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneBerry rather than roseLong-wearing rather than not listed (longevity)
Very close colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Berry rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: a nourishing touch of semi-sheer warm berry
Medium confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$10 less (38%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than rose
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than rose
Retailer shade note: sheer raspberry
Medium confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$6 less (23%)Matches: Same cool undertoneSame shine: shimmerSame shimmer: shimmer
Differences: Noticeably different swatch colourBrown rather than roseDoes not claim non-sticky
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than rose · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$2 less (8%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperBerry rather than roseLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Berry rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $17 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Brown rather than roseLong-wearing rather than not listed (longevity)Does not claim non-sticky
Very close colour · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than rose · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraShowing 12 of 29 matches
Milani Keep It Full Nourishing Lip Plumper in Rosewood, against Milk Makeup Odyssey Hydrating Lip Oil Gloss in Trek. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Keep It Full Nourishing Lip Plumper in Rosewood.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Buxom Full-On Plumping Lip Polish in Brandi, against Milk Makeup Odyssey Hydrating Lip Oil Gloss in Trek. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Buxom Full-On Plumping Lip Polish in Brandi.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Milani Keep It Full Nourishing Lip Plumper Rosewood
Ulta BeautyYour shade $26 at Sephora · lowest price $9.87 at Walmart
Buxom Full-On Plumping Lip Polish Brandi
Ulta BeautyYour shade $26 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
