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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY11 dupes and alternatives Natasha Denona

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Gingerbread 430N

The equivalent shade and the most similar foundation overall.

The match
Huda Beauty
Gingerbread 430N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
81
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$15 less (29%)

Your shade $52 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Light Reflecting Foundation

    Tahoe
    Shade match 93
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 90
    $42Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Warm
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Olive rather than neutral undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium tan with golden to olive undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Neutral
    Shade match 97
    $52SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    57
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Natural Radiant Longwear Foundation

    Huahine - Medium Dark 2.6
    Shade match 95
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: MD2.6 - medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 93
    $38Ulta BeautyUlta Beauty(product price)$14 less (27%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Pistachio Cream 425N
    Shade match 87
    $37SephoraSephora$15 less (29%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  10. #11 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Creme Caramel 355W
    Shade match 87
    $37SephoraSephora$15 less (29%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Medium-Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  11. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cinnamon 440G
    Shade match 87
    $37SephoraSephora$15 less (29%)

    Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  12. #13 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 93
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  13. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Neutral
    Shade match 95
    $52SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)$11 less (21%)

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  16. #17 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8C
    Shade match 86
    $38Ulta BeautyUlta Beauty(product price)$14 less (27%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: tan with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. #19 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    400 Ethiopia
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    35
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for tan skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  19. #20 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8W
    Shade match 84
    $38Ulta BeautyUlta Beauty(product price)$14 less (27%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: tan with warm peachy undertones

    Medium confidence· Digital match

    View match
  20. #21 · Poom

    Natural Glow Hydrating Foundation

    #400 - Tan Neutral
    Shade match 97
    $48Ulta BeautyUlta Beauty$4 less (8%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: tan neutral

    Medium confidence· Digital match

    View match
  21. #22 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)$36.01 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    38
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $21.49Ulta BeautyUlta Beauty$30.51 less (59%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    52
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #24 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$40.01 less (77%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    54
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 94
    $15.99Ulta BeautyUlta Beauty(product price)$36.01 less (69%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY11 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Close colour
    • Medium · Neutral undertone

    $8

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Gingerbread 430N, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY11. Every attribute compared, with its share of the score.

ComparedYour shadeNY11Closest matchGingerbread 430NScore
Shade match55% of overall99
Colour99#db9861#d99862Looks identicalColour difference 0.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Gingerbread 430N.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy Gingerbread 430N

Best price
$37SephoraSephora
$15 less (29%)

Your shade $52 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.