Medium tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
24 of 31 matches
Only showing matches fragrance-free.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $4 moreMatches: Same cool undertoneSame radiant finishClaims a skin-like finish
Differences: Buildable rather than medium coverageDoes not claim not settling into lines
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: medium dark with cool undertones
High confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraSame priceMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Slightly lighterNatural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraSame priceMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Natural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$38 less (73%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin
Retailer shade note: true medium with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$28 less (54%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: tan with pink undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$10 less (19%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $6 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: tan with peachy neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty(product price)$10 less (19%)Matches: Very close colourBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$48.11 less (93%)Matches: Both claim a blurring effectClaims transfer resistanceBoth claim not settling into lines
Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$36 less (69%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium deep, warm golden
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (44%)Matches: Very close colourSame cool undertoneBoth claim not settling into lines
Differences: Natural matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: Medium/Tan with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty$10 less (19%)Matches: Same radiant finishClaims transfer resistanceClaims colour stability
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: tan with rosy to neutral undertone for deeper tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$32.01 less (62%)Matches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect
Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines
Close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$4 less (8%)Matches: Very close colourSame medium coverageClaims colour stability
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$36 less (69%)Matches: Very close colourSame radiant finishNo drying alcohol listed
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Same radiant finishClaims a skin-like finishClaims transfer resistance
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Skin Tint Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sUlta Beauty$36 less (69%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishNo blurring effect claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$12 less (23%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: tan skin with cool peach undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$6 less (12%)Matches: Same medium coverageBoth claim a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium-deep skin with neutral/deep peachy undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$33.01 less (63%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than radiant finish · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSShowing 12 of 22 matches
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN7 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
40.5 Deep
$30
4C0
$34
Caramel
$12
NW30
$30
390C
Hazelnut
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F12C.
9 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 330, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 330.
8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F12C
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 330
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
